We can likely all agree we don’t need yet another email, but if you’re like me, I appreciate a thoughtful email. The problem is a clear email message with a bad subject line doesn’t even get opened. Having worked with many SaaS companies across multiple industries, we...
Step-by-step instructions for creating a “Top 5” lead magnet Most companies believe content can help their company grow. I credit HubSpot for beating it into our heads that “inbound is better than outbound” (not always true) and how well it can...
Building your email marketing list In order to grow your SaaS revenue, you need to find the best tools to help you scale your resources. While some options are freemium (or some actually are free), you should want to find the right tool that matches your team’s...
Make sales and marketing teams work together. In August 2013, I attended a baseball game at Fenway Park in Boston with a client, a CEO of a growing SaaS company. It wasn’t just any game – it was a Red Sox-Yankees game. I had no rooting interest but it got entertaining...
This week’s roundup includes laws of sales funnel physics, strategies to benchmark customers to success, optimizing free trial signups, and how to think about pricing. 7 Laws of Sales Funnel Physics Every SaaS Business Needs to Know Kissmetrics This article is...
