HubSpot Diamond Solutions Partner
HubSpot & Aha! Integration: Align Product Strategy with Revenue Reality
Bridge the gap between your engineering roadmap and your Go-to-Market execution. This integration connects product planning with customer feedback, ensuring your sales team knows exactly what is shipping and your product team builds what actually drives revenue.
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Mastering the Product Feedback Loop
Empowering Sales and Success Teams. Aha! organizes the "what" and "when" of product development; this integration ensures the "why" reaches your customer-facing teams.
Transparent Roadmapping: Give sales reps visibility into feature release dates directly within the HubSpot Deal view
Idea Capture at the Source: Allow reps to submit feature requests and "Ideas" to Aha! directly from HubSpot calls
Status Updates: Automatically notify the account owner in HubSpot when a requested feature moves from "Planned" to "Shipped"
Empowering Sales and Success Teams. Aha! organizes the "what" and "when" of product development; this integration ensures the "why" reaches your customer-facing teams.
Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.
Fueling Product-Led Growth
Unlocking HubSpot with Roadmap Intelligence. Integrating them allows you to segment and nurture customers based on the features they care about most.
Automated Beta Recruitment: Create lists of customers who requested specific features and automatically enroll them in beta testing campaigns
Revenue-Driven Prioritization: Push HubSpot Deal amounts associated with feature requests into Aha!
Closed-Loop Communication: Automatically trigger a "Feature Released" email from HubSpot to the specific contacts who voted for that feature
Unlocking HubSpot with Roadmap Intelligence. Integrating them allows you to segment and nurture customers based on the features they care about most.
Flexible Data Sync Architecture
Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.
Built for Your Business Process
We architect a sync strategy that filters data intelligently, ensuring product teams only see validated market signals and sales teams only see committed roadmap items.
- Bi-Directional & Uni-Directional Sync: We configure the flow to respect team boundaries. We typically set a uni-directional flow of "Ideas" from HubSpot to Aha!, and a uni-directional flow of "Feature Status" back to HubSpot.
- Real-time & Scheduled Syncs: Feedback should be instant; planning can be deliberate. We can trigger real-time creation of Aha! Ideas when a support ticket is escalated, while using scheduled batches to sync roadmap release dates.
- Custom Sync Logic & Triggers: We filter the noise. We can build logic that only syncs features tagged "Customer Facing" in Aha! to HubSpot, keeping internal technical debt items off the sales team's radar.
- High-Volume Data Handling: Popular products generate thousands of feature requests. Our architecture is designed to handle high-volume voting and idea submission data without timing out or creating duplicate records.
Comprehensive Object & Field Mapping
We map the voice of the customer to the plan of record. Below is a standard mapping tailored for product-led companies, fully customizable to your specific workflow.
HubSpot
Aha!
- Contacts
- Companies
- Deals (Revenue)
- Tickets / Custom Object (Idea)
- Custom Object (Feature)
- Owner (User)
- Users / Requesters
- Organizations
- Idea Value / Votes
- Ideas
- Features / Releases
- Product Manager / Assignee
- Contacts Users / Requesters
- Companies Organizations
- Deals (Revenue) Idea Value / Votes
- Tickets / Custom Object (Idea) Ideas
- Custom Object (Feature) Features / Releases
- Owner (User) Product Manager / Assignee
Transparent, Project-Based Pricing
No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.
A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.
Why Integrate IQ?
Our four pillars for delivering successful outcomes on complex projects.
Mastery of Complexity
We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.
Pragmatic Innovation
Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.
De-Risking the Process
Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.
The Expert You Call
We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'
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Frequently Asked Questions
Yes. We map the value of the associated HubSpot Deals to the Aha! Idea. This creates a "Total Deal Value" field in Aha!, helping product leaders prioritize features that directly influence pipeline.
No. We implement filtering logic. For example, a ticket might need to be marked "Escalate to Product" or "Feature Request" in HubSpot before it syncs to Aha!, ensuring the backlog remains clean.
Not natively, but we can sync Aha! Release dates to a Custom Object in HubSpot. This allows sales reps to view a "Product Roadmap" tab on the Company record to see upcoming features relevant to that client.
When product managers merge ideas in Aha!, our integration can update the corresponding HubSpot records to link to the new "Master Idea," ensuring that the original requestors still receive status updates.
Yes. We can link HubSpot Contacts to Aha! Portal Users. This ensures that when a contact logs into your ideas portal, their votes and submissions are automatically attributed to their CRM record.
Ready to Build What Sells?
Your product team needs market truth; your sales team needs product certainty. Let’s build the workflow that aligns them.
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