HubSpot Diamond Solutions Partner
Unify Fundraising & Marketing: The HubSpot & Blackbaud Integration
This integration syncs Blackbaud’s rich constituent and gift data directly with HubSpot, creating a single, 360-degree view for your marketing and development teams.
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Power Your Fundraising with HubSpot Marketing Automation
Stop letting your best marketing leads go unnoticed by your fundraisers. This integration pushes HubSpot’s powerful marketing and engagement data into Blackbaud, giving your development team new insights and automating producer management.
Identify New Prospects: Automatically create new constituent records or prospects in Blackbaud when a high-value lead (like a "Major Gift" inquiry) fills out a HubSpot form.
Arm Fundraisers with Data: Sync HubSpot email engagement, website visits, and form submissions to the constituent record in Blackbaud, giving fundraisers full visibility before a meeting.
Automate Stewardship Plans: Use HubSpot workflows to trigger and update stewardship and moves management plans in Blackbaud, ensuring timely donor outreach.
Stop letting your best marketing leads go unnoticed by your fundraisers. This integration pushes HubSpot’s powerful marketing and engagement data into Blackbaud, giving your development team new insights and automating producer management.
Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.
Turn Blackbaud Donor Data into Smarter Marketing
Stop sending generic newsletters to your major donors. By syncing Blackbaud’s rich donor data back to HubSpot, you can segment your audience with precision and create personalized, automated nurture campaigns for every type of supporter.
Segment by Giving History: Create active lists in HubSpot based on Blackbaud data like "Last Gift Date," "Gift Amount," or "Donor Type" (e.g., "Recurring Donor," "Lapsed Donor").
Automate Donor Journeys: Use HubSpot workflows to automatically send a "Thank You" series to new donors, a re-engagement campaign to lapsed donors, or an upgrade appeal to recurring givers.
Personalize All Communications: Use Blackbaud gift and fund data to personalize HubSpot emails and landing pages, speaking directly to a donor's specific interests (e.g., "Thank you for your gift to the 'Annual Fund'").
Create a Unified View: Sync all constituent contact information from Blackbaud to create a single, clean contact record in HubSpot, ending duplicate data.
Stop sending generic newsletters to your major donors. By syncing Blackbaud’s rich donor data back to HubSpot, you can segment your audience with precision and create personalized, automated nurture campaigns for every type of supporter.
A Flexible Sync Built for Nonprofit Operations
Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.
Built for Your Business Process
Standard connectors are often one-way and can't be customized to your nonprofit's unique data structure. We build your integration around your specific fundraising and financial processes, using Blackbaud’s open REST APIs for a secure, bi-directional, and real-time data flow.
- Bi-Directional & Uni-Directional Sync: You get a true two-way flow. Sync new constituents, gifts, and pledges from Blackbaud to HubSpot, and push marketing engagement and new leads from HubSpot back to Blackbaud.
- Real-time & Scheduled Syncs: Instantly create a HubSpot contact when a new gift is entered in Blackbaud. Or, run a scheduled nightly sync to update all constituent records with their latest gift totals and fund details.
- Custom Sync Logic & Triggers: We build rules for your specific needs: "When a 'Gift' is entered in Raiser's Edge NXT, create a contact in HubSpot and enroll them in the 'New Donor Welcome' workflow." Or, "When a HubSpot form is submitted with 'I'd like to volunteer,' create a volunteer record in Blackbaud."
- High-Volume Data Handling: Our architecture is built to scale, reliably syncing your entire constituent database and decades of gift history without hitting API limits or slowing down your systems.
Comprehensive Object & Field Mapping
We connect your entire donor pipeline, from marketing engagement to processed gifts, creating a single, actionable view of your constituents.
HubSpot
Blackbaud
- Contacts
- Companies
- Deals
- Custom Properties (e.g., "Last Gift Date")
- Custom Properties (e.g., "Total Giving")
- Custom Properties (e.g., "Fund")
- Activity Timeline
- Tickets / Custom Objects
- Constituents
- Organizations / Households
- Gifts / Pledges / Proposals
- Gift Date
- Gift Amount Summary
- Fund / Campaign / Appeal
- Constituent Actions / Notes
- Events / Memberships / Volunteer Records
- Contacts Constituents
- Companies Organizations / Households
- Deals Gifts / Pledges / Proposals
- Custom Properties (e.g., "Last Gift Date") Gift Date
- Custom Properties (e.g., "Total Giving") Gift Amount Summary
- Custom Properties (e.g., "Fund") Fund / Campaign / Appeal
- Activity Timeline Constituent Actions / Notes
- Tickets / Custom Objects Events / Memberships / Volunteer Records
Transparent, Project-Based Pricing
No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.
A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.
Why Integrate IQ?
Our four pillars for delivering successful outcomes on complex projects.
Mastery of Complexity
We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.
Pragmatic Innovation
Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.
De-Risking the Process
Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.
The Expert You Call
We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'
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Frequently Asked Questions
Manual exports are slow, create data silos, and are instantly out of date. Our integration is fully automated, running in real-time or on a schedule to ensure your marketing and fundraising teams are always working from the same, accurate data.
Yes. When a new gift is processed in Blackbaud (e.g., from an online donation form), we can instantly sync that data to HubSpot. This allows you to immediately trigger automated thank-you emails and update the contact's giving history.
Absolutely. This is a primary benefit. We sync key fundraising data (like gift amount, date, and fund) to custom properties in HubSpot, allowing you to build highly segmented lists for your campaigns.
Our integration includes data hygiene tools. We use smart matching logic (like email address and name) to merge records, preventing the creation of duplicate constituents and ensuring a single, clean source of truth.
Unify Your Donor Data in a Free Consultation
Stop letting your marketing and fundraising data live in separate worlds. Schedule a free discovery call, and we'll show you exactly how to connect Blackbaud and HubSpot to build a powerful, unified donor management system.
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