HubSpot Diamond Solutions Partner
HubSpot & Close CRM Integration: Turbocharge Sales Execution with Marketing Power
Connect your high-velocity sales CRM with your marketing automation engine to create a unified revenue workflow.
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Unleash High-Velocity Sales with Marketing Context
Close CRM is built for speed, designed to help reps "sell more, faster" with integrated calling and emailing. By integrating HubSpot, you ensure your sales team isn't just dialing numbers, but engaging with qualified, nurtured leads that are ready to buy.
Smart Lead Prioritization: Sync HubSpot "Lifecycle Stages" and "Lead Scores" directly to Close "Smart Views," allowing reps to focus instantly on the hottest prospects.
Contextual Outreach: Push recent marketing engagement data (email opens, form fills) into Close "Notes" or "Custom Fields," giving reps the "why" behind every call.
Automated Handoffs: Trigger the creation of leads in Close immediately when a prospect reaches a specific score in HubSpot, ensuring no hot lead is ever left cold.
Close CRM is built for speed, designed to help reps "sell more, faster" with integrated calling and emailing. By integrating HubSpot, you ensure your sales team isn't just dialing numbers, but engaging with qualified, nurtured leads that are ready to buy.
Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.
Close the Loop on Marketing Attribution
HubSpot is the command center for demand generation, but it needs the "ground truth" from sales to be effective. Integrating with Close ensures that every call outcome, email reply, and closed deal flows back into marketing, enabling you to measure true revenue impact.
Revenue Reporting: Sync Close "Opportunity" status and value back to HubSpot Deals to power accurate multi-touch attribution and ROI dashboards.
Nurture Intelligence: Automatically enroll or unenroll contacts in HubSpot workflows based on specific call dispositions in Close (e.g., "Left Voicemail" vs. "Interested").
Activity Logging: Mirror high-volume sales activities—calls, SMS, and emails—from Close into the HubSpot timeline for a complete, audit-ready history of the customer relationship.
HubSpot is the command center for demand generation, but it needs the "ground truth" from sales to be effective. Integrating with Close ensures that every call outcome, email reply, and closed deal flows back into marketing, enabling you to measure true revenue impact.
Flexible and Robust Sync Architecture
Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.
Built for Your Business Process
We build middleware that translates these differences, ensuring that a "Lead" in Close (which groups contacts) maps correctly to Companies and Contacts in HubSpot without data loss.
- Bi-Directional & Uni-Directional Sync: Push MQLs from HubSpot to Close, and write back detailed sales activity logs to HubSpot for reporting.
- Real-time & Scheduled Syncs: Utilize webhooks for instant lead handoffs while scheduling batch updates for historical data alignment.
- Custom Sync Logic & Triggers: Filter syncs based on specific Close "Statuses" or HubSpot "Lists" to keep your sales environment focused and clutter-free.
- High-Volume Data Handling: Efficiently process the high volume of activity data generated by power dialers without hitting API limits or creating lag.
Comprehensive Object and Field Mapping
We ensure every piece of critical data, standard or custom, has its place in your connected Hubspot Close ecosystem.
HubSpot
Close CRM
- Contacts
- Companies
- Deals
- Activities (Calls/Emails)
- Custom Properties
- Contacts
- Leads (Organization level)
- Opportunities
- Activities / Notes
- Custom Fields
- Contacts Contacts
- Companies Leads (Organization level)
- Deals Opportunities
- Activities (Calls/Emails) Activities / Notes
- Custom Properties Custom Fields
Transparent, Project-Based Pricing
No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.
A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.
Why Integrate IQ?
Our four pillars for delivering successful outcomes on complex projects.
Mastery of Complexity
We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.
Pragmatic Innovation
Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.
De-Risking the Process
Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.
The Expert You Call
We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'
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Frequently Asked Questions
Close groups contacts under a "Lead" (which acts like a Company). We map HubSpot Companies to Close Leads and associate HubSpot Contacts to them, ensuring the hierarchy remains intact.
Yes. We can sync the URL of the call recording from Close into a HubSpot note or custom property, allowing marketers and managers to review calls directly from the contact timeline.
Absolutely. If you use Close’s "Custom Activities" for things like "Demo Given" or "Site Visit," we can map these to specific HubSpot events or timeline entries.
Yes. We can map call dispositions (e.g., "Bad Number," "Not Interested") to HubSpot properties, which can then trigger automation to clean the list or start a re-engagement campaign.
We use email addresses and company domains as primary keys. If a record exists in both systems, we update it; if it’s new, we create it based on your specific "System of Record" rules.
Ready to Unify High-Speed Sales with Marketing Strategy?
Your sales team needs speed; your marketing team needs data. Don't force them to compromise. Let's build a bridge between Close and HubSpot that keeps your reps dialing and your reporting accurate.
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