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HubSpot & Eventbrite Integration: Turn Event Attendees into Revenue
Connect your event platform to your CRM. This integration syncs Eventbrite attendees and registration data directly into HubSpot, giving you a complete view of your event ROI.
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Empower Your Marketing Teams with Seamless Event Syncing
Stop juggling spreadsheets to manage event promotions. This integration lets your GTM teams use HubSpot's powerful segmentation and automation tools to manage their Eventbrite data.
Build Smarter Invite Lists: Sync HubSpot Active Lists to Eventbrite, allowing you to create highly targeted invitation campaigns for specific customer segments or prospect tiers.
Automate Pre- and Post-Event Nurturing: Use Eventbrite registration as a trigger for HubSpot workflows. Send automated confirmation emails, pre-event reminders, and post-event follow-ups without manual effort.
Get Real-Time Registration Data: As new attendees register on Eventbrite, they are instantly created or updated as contacts in HubSpot, eliminating manual data entry.
Stop juggling spreadsheets to manage event promotions. This integration lets your GTM teams use HubSpot's powerful segmentation and automation tools to manage their Eventbrite data.
Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.
Unlock the Full Power of HubSpot with Event Data
Events are a massive investment. This integration proves their worth by piping rich attendee data directly into HubSpot, where it can be used by your entire GTM team.
Score Leads Based on Engagement: Automatically update lead scores in HubSpot when a contact registers for, attends, or cancels an event, allowing sales to prioritize the hottest leads.
Give Sales Full Context: Event registration, attendance, and cancellation data is logged directly on the HubSpot contact timeline. Your sales team knows exactly which events a prospect attended before they even make a call.
Measure True Event ROI: Associate Eventbrite attendees with HubSpot campaigns to see exactly how your events contribute to new leads, pipeline, and closed-won deals in your attribution reports.
Create Hyper-Personalized Follow-up: Segment contacts based on which event they attended, or even if they were a "no-show," to send highly relevant content and offers.
Events are a massive investment. This integration proves their worth by piping rich attendee data directly into HubSpot, where it can be used by your entire GTM team.
A Flexible Sync Built for Your RevOps Process
Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.
Built for Your Business Process
The standard Eventbrite connector is a one-way data dump with limited flexibility. Our custom-built integration is designed to match your unique event processes, from custom registration questions to complex sales follow-up.
- Bi-Directional & Uni-Directional Sync: We can sync HubSpot data to Eventbrite (like updating attendee lists from your CRM) and sync Eventbrite data back to HubSpot (like registrations and attendance).
- Real-time & Scheduled Syncs: Sync new registrations in real-time to trigger immediate follow-up workflows. We can also run scheduled syncs to update attendance status in bulk after your event concludes.
- Custom Sync Logic & Triggers: We build rules the native connector can't handle. Only create a new deal if an attendee from a "VIP" ticket type checks in. Automatically create a task for the sales owner when a target account registers.
- High-Volume Data Handling: Hosting a conference with thousands of attendees? Our integration is built to handle high-volume registrations and check-ins without the data transfer failures common in simpler tools.
Comprehensive Object & Field Mapping
We ensure seamless data synchronization between HubSpot and Eventbrite by mapping attendee, event, and registration data along with custom fields to deliver a complete view of event engagement within your marketing and sales ecosystem.
HubSpot
Eventbrite
- Contacts
- Companies
- Marketing Events
- Timeline Events
- Contact Properties
- Custom Properties
- Attendees
- (Associated via Contact)
- Events
- Registrations, Check-ins, Cancellations
- Standard Fields (Name, Email, Job Title)
- Custom Registration Questions
- Contacts Attendees
- Companies (Associated via Contact)
- Marketing Events Events
- Timeline Events Registrations, Check-ins, Cancellations
- Contact Properties Standard Fields (Name, Email, Job Title)
- Custom Properties Custom Registration Questions
Transparent, Project-Based Pricing
No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.
A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.
Why Integrate IQ?
Our four pillars for delivering successful outcomes on complex projects.
Mastery of Complexity
We thrive on custom API integrations, multi-system migrations, and "messy data" that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.
Pragmatic Innovation
Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.
De-Risking the Process
Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That's how we maintain a 98.5% customer retention rate.
The Expert You Call
We're a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.
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Frequently Asked Questions
The native app and Zapier templates are often one-way, trigger-based, and unreliable for large volumes. Our custom integration provides true, bi-directional syncing, handles custom field mapping, and includes robust error handling to ensure 100% of your attendee data syncs correctly.
Yes. We map any custom questions on your Eventbrite registration form (like "Company Size" or "What's your biggest challenge?") to custom properties in HubSpot, giving your sales and marketing teams deep insights.
When you use Eventbrite's check-in feature, our integration syncs that attendance status to HubSpot. You can then build two separate follow-up workflows: one for attendees ("Thanks for coming!") and one for registrants who didn't attend ("Sorry we missed you!").
Yes. If someone registers for your event and their email is not already in your HubSpot portal, a new contact record is automatically created. This is one of the primary ways the integration drives new lead generation.
See What a True Event-Driven GTM Strategy Looks Like
Ready to stop downloading CSVs and start automating your event follow-up? Schedule a free discovery call. We'll map out your event data flow and show you exactly how a custom integration can prove your event ROI.
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