HubSpot Diamond Solutions Partner

HubSpot + Klaviyo Integration: Unify Your CRM & E-commerce Marketing

Bridge the gap between your CRM and e-commerce marketing platform. This integration creates a real-time, 360-degree customer view, enabling true personalization and aligning your service and marketing teams.

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Build Smarter Segments & Flows in Klaviyo

Move beyond standard e-commerce triggers and supercharge your Klaviyo marketing. By enriching your profiles with deep CRM data from HubSpot, you can build hyper-targeted segments and automated flows based on the entire customer journey, not just their purchase history.

Create CRM-Powered Segments: Use any HubSpot contact property—including lifecycle stage, lead score, or custom fields from your sales team—to create highly dynamic and targeted segments in Klaviyo.

Trigger Flows from the Full Funnel: Initiate Klaviyo email flows from HubSpot events, such as when a contact attends a webinar, a support ticket is closed, or a deal enters a new stage in your sales pipeline.

Enhance Personalization with Rich Data: Sync non-e-commerce engagement data from HubSpot, like content downloads or sales conversations, allowing you to tailor email content based on a user's broader interests.

Maintain Flawless List Hygiene: Improve the customer experience by automatically syncing opt-out status and email preferences bi-directionally, ensuring marketing consent is respected across both platforms.

Bring E-commerce Intelligence into Your CRM

Empower your customer-facing teams with a complete picture of every interaction. By syncing Klaviyo's rich e-commerce and email engagement data into HubSpot, your sales, service, and success teams gain the crucial context needed to provide exceptional service and identify upsell opportunities.

Gain a Unified Customer View: Provide your service and sales teams with a full timeline of a customer's purchase history and email engagement from Klaviyo directly on the HubSpot contact record.

Surface Key E-commerce Metrics: Display metrics like Customer Lifetime Value (CLV), average order value, and product-specific purchase data as properties in HubSpot for easy reporting and list segmentation.

Automate Sales & Service Actions: Trigger HubSpot workflows and create tasks when a contact shows high intent in a Klaviyo campaign, such as abandoning a cart with high-value items or clicking a "request a demo" link.

Create a Single Activity Timeline: Combine all touchpoints, from HubSpot marketing activities to Klaviyo e-commerce campaigns, into a single, chronological timeline for a true 360-degree view of the customer journey.

A Flexible & Scalable Sync for High-Volume Data

Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.

Built for Your Business Process

Standard connectors can't handle the complexity of a modern customer journey. Our solution is custom-configured to your unique data model and business rules, ensuring that the right information gets to the right team at the right time to drive action.

Bi-Directional & Uni-Directional Sync: Control the flow of data precisely, whether you need to enrich Klaviyo with HubSpot data, send Klaviyo events to HubSpot, or maintain a two-way sync.
Real-time & Scheduled Syncs: Leverage real-time event syncing for immediate actions and intelligent, scheduled syncs for large-volume data reconciliation without overwhelming your systems.
Custom Sync Logic & Triggers: Define the exact criteria for what data syncs and when. Filter by list membership, lifecycle stage, or any custom property to meet your specific needs.
High-Volume Data Handling: Our enterprise-grade architecture is built to process millions of contacts and events, ensuring flawless performance as your business grows.

Comprehensive Object & Field Mapping

We support the full range of objects and events you need to connect your CRM and e-commerce marketing platforms. Our deep mapping capabilities ensure all relevant data points are connected for a completely unified customer profile.

HubSpot

Klaviyo

Contacts
Companies
Deals
Custom Objects

Leads/Contacts
Accounts
Opportunities
Custom Objects

Contacts Leads/Contacts
Companies Accounts
Deals Opportunities
Custom Objects Custom Objects

Why Integrate IQ?

Our four pillars for delivering successful outcomes on complex projects.

Mastery of Complexity

We thrive on custom API integrations, multi-system migrations, and "messy data" that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.

Pragmatic Innovation

Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.

De-Risking the Process

Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That's how we maintain a 98.5% customer retention rate.

The Expert You Call

We're a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'

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Trusted by High-Growth Companies

See why leaders at scaling companies partner with Integrate IQ's experts.

I've been working with Integrate IQ for over 2 years now. We've had several outside systems that we wanted integrated with our HubSpot instance. From project planning and scoping, through build, and after deployment support, the team at Integrate IQ has been exemplary to work with. They've delivered on all commitments, helped established reasonable time frames for deliverab…

Marohn, M

We've partnered with Integrate IQ for over five years to develop integrations between our complex and not-so-widely-known ERP. They understand HubSpot's strengths, weaknesses and limitations, and are able to easily adapt to our evolving needs. They had an ownership change a few years ago, but that did not impact their expertise/service. We really appreciate our relationship…

Craychee, A

Integrate IQ has been great to work with! As someone who can be intimidated when things get too technical, they made the process of outlining our integration very approachable and understandable. They're great to work with and built the integration that we asked for, and then continued to work with us to fine-tune the tool over time as we figured out exactly what we needed.

Lauren Little

Integrate has been fantastic to work with. They helped us implement our CRM, design a framework for our pipeline that works perfectly and they built out an integration between HubSpot and Netsuite which allows our data to flow seamlessly. They've been an invaluable partner in our growth.

Whipple, M

We worked with Integrate IQ on a complex integration and now we have a fantastic solution that makes HubSpot work even better!

Ben Donahower

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Frequently Asked Questions

While the native connector is a good starting point for one-way list syncing, our solution provides a deep, bi-directional integration. We can sync any custom property, handle complex logic (e.g., "if contact is in X HubSpot list and has Y property, add to Z Klaviyo segment"), sync custom object data, and manage subscription preferences in both directions, offering far more power and flexibility.

Absolutely. We can perform a one-time historical data sync to populate your HubSpot contact records with their complete Klaviyo purchase history. This gives your sales and service teams immediate, valuable context on customer lifetime value and past interactions from day one.

Yes. You have full control over the data flow. We can implement sync rules based on any criteria in HubSpot, such as lifecycle stage, list membership, or a custom property. This ensures you maintain a clean and targeted marketing database in Klaviyo.

Yes. This is a key differentiator of our platform. If you use custom objects in HubSpot to track information like "Subscriptions," "Product Usage," or "Event Attendance," we can sync this data to Klaviyo to be used for triggering email flows and creating highly specific segments.

Get Your Free HubSpot Consultation!

A seamless integration between HubSpot and Klaviyo is the key to unlocking deeper customer insights and driving revenue growth. Schedule a consultation with our experts to architect a data flow that aligns your entire business around the customer.