HubSpot Diamond Solutions Partner
HubSpot & Virto Commerce Integration: Unify B2B Sales and E-commerce
Connect your headless commerce engine with your CRM to streamline complex B2B buying cycles. Automatically sync organizations, convert RFQs to deals, and provide sales teams with real-time visibility into order history and inventory.
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Optimize Your Digital Commerce Operations
Your e-commerce platform handles intricate transactions, but that data shouldn't be siloed from your support and success teams. This integration ensures that every digital interaction in Virto fuels better service and retention strategies.
Smart Portal Experience: Sync HubSpot ticket statuses and account updates back to the Virto Customer Portal, giving clients transparency without needing to contact support.
Abandoned Cart Recovery: Automatically trigger HubSpot workflows when a cart or quote is abandoned in Virto, equipping sales reps to follow up and close the gap.
Dynamic Pricing Sync: Push negotiated contract terms and tier-based pricing from HubSpot Companies directly to Virto, ensuring customers see the correct prices when they log in.
Your e-commerce platform handles intricate transactions, but that data shouldn't be siloed from your support and success teams. This integration ensures that every digital interaction in Virto fuels better service and retention strategies.
Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.
Drive Revenue with Transactional Data
The integration unlocks the full potential of HubSpot by transforming it from a passive contact database into an active revenue engine, powered by real-time transactional data from your storefront.
RFQ to Deal Automation: Automatically convert "Request for Quote" submissions in Virto into HubSpot Deals, assigning them to the correct territory manager instantly.
Precision Segmentation: Create active lists based on specific SKU purchases or order volumes to run highly targeted cross-sell or upsell campaigns.
360-Degree Customer View: Display total lifetime value, recent orders, and shipment tracking numbers directly on the HubSpot Contact timeline for informed sales calls.
The integration unlocks the full potential of HubSpot by transforming it from a passive contact database into an active revenue engine, powered by real-time transactional data from your storefront.
Enterprise-Grade Data Synchronization
Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.
Built for Your Business Process
Virto’s headless, modular architecture offers immense flexibility; standard connectors often break under that complexity. We design a sync that respects your specific catalog hierarchy and multi-vendor logic, ensuring data flows without error.
- Bi-Directional & Uni-Directional Sync: Push approved companies from HubSpot to Virto for account provisioning or pull order history back to CRM for reporting.
- Real-time & Scheduled Syncs: Trigger instant deal creation upon checkout while batch-processing massive catalog updates overnight to optimize performance.
- Custom Sync Logic & Triggers: Define rules to only sync orders from specific regional stores or business units to corresponding HubSpot pipelines.
- High-Volume Data Handling: Robustly manage millions of SKUs and complex line items without hitting API limits or causing timeouts.
Comprehensive Object Mapping
Map every B2B transaction to the right CRM record.
HubSpot
Virto Commerce
- Contacts
- Companies
- Deals
- Products
- Quotes
- Line Items
- Members / Contacts
- Organizations
- Orders / RFQs
- Catalog Items (SKUs)
- Carts / Quotes
- Order Line Items
- Contacts Members / Contacts
- Companies Organizations
- Deals Orders / RFQs
- Products Catalog Items (SKUs)
- Quotes Carts / Quotes
- Line Items Order Line Items
Transparent, Project-Based Pricing
No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.
A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.
Why Integrate IQ?
Our four pillars for delivering successful outcomes on complex projects.
Mastery of Complexity
We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.
Pragmatic Innovation
Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.
De-Risking the Process
Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.
The Expert You Call
We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'
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Frequently Asked Questions
Yes. We can map data from multiple Virto stores to a single HubSpot instance (using properties to differentiate) or route them to separate business units within HubSpot.
We sync specific price lists associated with a Company in Virto to custom properties or Products in HubSpot, ensuring reps quote with the same data the customer sees online.
Absolutely. Our integration connects directly to the Virto Commerce API, meaning it works regardless of what frontend technology (CMS, Mobile App, etc.) you are using.
We verify if the email exists in HubSpot. If it does, we associate the order; if not, we create a new Contact record, ensuring no transactional data is lost.
Ready to Scale Your B2B Commerce?
Don't let your e-commerce data live on an island. Let's build a bridge between Virto Commerce and HubSpot that automates your quote-to-cash cycle. We'll design a sync strategy that handles your complexity and accelerates revenue.
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