Your Gingr app holds more marketing intelligence than most pet care businesses realise. Pet birthdays. Vaccination expiry dates. Last appointment dates. Which clients bought daycare packages and which ones dropped off after one grooming visit.
Service history stretching back years. None of that data reaches HubSpot automatically and without it, your marketing campaigns run on guesswork instead of the actual customer behaviour sitting in your operations platform.
The HubSpot Gingr integration connects the two platforms so that pet and owner data flows from Gingr into HubSpot automatically.
From there, you can build the marketing automation that pet care businesses should be running: birthday campaigns that fire three days before a pet’s big day, win-back sequences for clients who haven’t visited in 90 days, vaccination reminder workflows timed to actual expiry dates, and post-service review requests that go out two days after every grooming appointment.
We’re Integrate IQ, a HubSpot Diamond Solutions Partner with custom integration accreditation. We’ve built this integration for pet care businesses you can read about one of them in our HubSpot Gingr integration case study. Here’s a complete breakdown of what the integration connects and what it takes to build it.
What the HubSpot Gingr Integration Connects
The integration maps Gingr’s data model to HubSpot’s CRM objects including custom objects for data that doesn’t fit standard HubSpot properties.
| Gingr Data | HubSpot Object | Notes |
| Owners (clients) | HubSpot Contacts | Synced with full profile: name, email, phone, address |
| Pets (animals) | HubSpot Custom Objects | Each pet linked to the owner Contact; includes breed, weight, allergies, vet info |
| Reservations / Appointments | HubSpot Custom Objects | Booking type, service date, status, associated pet and owner |
| Invoices | HubSpot Deals | Revenue data with line items; links to owner Contact and pet record |
| Custom Fields | HubSpot Contact / Custom Object Properties | Pet birthdays, vaccination dates, vaccination type and expiry — mapped as individual HubSpot properties |
| Packages / Memberships | HubSpot Contact Properties | Package name, purchase date, remaining sessions, membership status and expiry |
Sync architecture: Daily scheduled sync for full data reconciliation, plus real-time webhooks for booking events so when a new appointment is made or an owner profile is updated in Gingr, it appears in HubSpot within minutes, not the next morning.
The Gingr Data That Becomes Marketing Fuel in HubSpot
Every field the integration maps to HubSpot becomes a potential trigger for a marketing workflow. Here’s what that looks like in practice:
| Gingr Field | HubSpot Property | Marketing Trigger Example |
| Pet birthday | Contact: Pet Birthday (date) | Send birthday discount email 3 days before |
| Vaccination expiry date | Contact: Vaccination Expiry (date) | Send reminder 30 days before expiry; send urgent notice 7 days before |
| Last appointment date | Contact: Last Visit Date (date) | Enrol in win-back sequence if no visit in 90 days |
| Service type (grooming, daycare, boarding) | Contact: Most Recent Service (text) | Send targeted upsell — daycare client offered boarding package |
| Package remaining sessions | Contact: Package Sessions Remaining (number) | Send package renewal offer when 1-2 sessions remain |
| Membership status / expiry | Contact: Membership Expiry (date) | Renewal reminder 14 days before expiry |
| Invoice total / revenue | Deal: Amount | LTV calculation; high-value client identification for loyalty programme |
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Marketing Automation Use Cases for Pet Care Businesses
Pet Birthday Campaign
Three days before a pet’s birthday (mapped from Gingr’s pet record into a HubSpot date property), a workflow triggers a personalised email: ‘Happy early birthday, [Pet Name]!’ with a birthday discount on their next service.
Personalisation tokens pull the pet’s name and the owner’s name directly from HubSpot properties. Birthday campaigns for pet care businesses consistently outperform standard promotional emails the open rates are higher because the relevance is undeniable.
Vaccination Reminder Workflow
When the vaccination expiry date on a pet’s record approaches, the integration keeps that date current in HubSpot. A workflow sends an automated reminder email 30 days out, a second reminder 7 days out, and a final urgent notice if the expiry passes without a new record being filed.
For boarding facilities that require up-to-date vaccinations, this workflow reduces last-minute check-in failures and keeps client records clean without any manual tracking.
Lapsed Client Win-Back Sequence
Gingr’s last appointment date syncs to a HubSpot contact property. A workflow checks that property daily. Any client who hasn’t visited in 90 days gets enrolled in a win-back sequence: a ‘we miss you’ email with a returning client offer, followed by a follow-up featuring a photo or testimonial.
For clients who haven’t visited in 180 days, a more aggressive re-engagement campaign triggers. This sequence runs automatically no staff member has to manually identify or contact lapsed clients.
Post-Service Review Request
Two days after every grooming appointment (tracked via the Reservation custom object synced from Gingr), a HubSpot workflow sends a review request email with a link to your Google Business Profile.
Timing the request 48 hours after the service when the pet parent has seen the results and is still in the glow of a happy dog gets significantly higher review conversion than generic ‘please leave us a review’ blasts. For multi-location businesses, the review link can route to the correct Google profile based on which location the appointment was at.
Package Upsell at Session Threshold
When a client’s remaining package sessions drop to 2, HubSpot triggers an email offering a discounted package renewal before the client runs out and lapses. Timing the upsell while the client still has sessions keeps the relationship active and reduces the lapse gap that typically leads to churn. The remaining sessions value syncs live from Gingr via the integration.
Membership Renewal Campaign
Membership expiry dates from Gingr sync to HubSpot date properties. A renewal workflow fires 14 days before expiry with a renewal email, a second touch 7 days before, and a ‘your membership expired’ re-engagement offer on expiry day.
For businesses with recurring memberships monthly all-inclusive packages, loyalty tier programmes this workflow replaces the manual renewal tracking that otherwise falls through the cracks.
Lead-to-Client Automation
The integration runs in both directions. When a new lead fills out a HubSpot form to book their first appointment, the integration creates the owner record and the pet record in Gingr automatically populated from the form fields. No double entry. No manual transfer.
The moment the Gingr records are created, a HubSpot workflow fires a new client onboarding sequence: a welcome email, a ‘what to expect on your first visit’ guide, and a reminder 24 hours before the appointment. The client feels taken care of from the first contact. Your staff doesn’t touch a keyboard to make it happen.
Real Customer Lifetime Value Reporting
Most pet care businesses track marketing spend in HubSpot and revenue in Gingr, but never connect the two. When Gingr invoice data syncs to HubSpot as Deals with line items, service types, and dates you can build reports that show which HubSpot marketing campaigns, lead sources, and acquisition channels produce the highest-revenue pet parents over time.
A dog daycare client who came in through a Facebook ad campaign two years ago and has since spent $4,800 in Gingr is worth tracking differently than a single-visit grooming client from the same campaign. When the revenue data lives in HubSpot alongside the marketing attribution, you can make those distinctions and allocate your marketing budget accordingly.
IntegrateIQ’s Gingr Integration in Practice
We’ve built this integration for a growing pet care business, connecting their Gingr operations data to HubSpot for marketing automation and revenue reporting. The results including automated retention campaigns and client LTV improvements are detailed in our HubSpot Gingr integration case study.
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What to Expect from the Build
- Weeks 1-2: Discovery and Field Mapping. Map every Gingr data field that needs to reach HubSpot. Define which fields become Contact properties vs. custom object properties. Agree on matching logic (email for owners, custom ID for pets), webhook triggers, and historical data migration scope.
- Weeks 3-4: Build and Sandbox Testing. Build the Gingr API connections, custom object schema in HubSpot, and webhook handlers. Test with real owner, pet, and reservation data shapes. Validate custom field mapping for vaccination dates and birthday fields.
- Weeks 5-6: UAT. Your marketing team validates that birthday campaigns are triggering correctly, vaccination dates are populating, and lapsed-client workflows are enrolling the right contacts. Your operations team confirms that HubSpot form submissions are creating Gingr records accurately.
- Weeks 7-8: Go-Live and Monitoring. Production deployment with active monitoring. We watch the first two weeks post-launch for any data anomalies or workflow misfires.
We’ve processed over 20 billion records annually across 300+ platform integrations. See how our integration process works. Historical Gingr data migration is available we can backfill your full owner, pet, and service history into HubSpot to build your complete customer view from day one.
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