HubSpot Diamond Solutions Partner

HubSpot & VTEX Integration: Unify Enterprise Commerce and CRM

Connect your composable commerce engine with your GTM strategy. This integration syncs complex B2B orders, inventory, and customer data for a seamless quote-to-cash workflow.

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98.5%

Client Retention

300+

Platforms Integrated

20B+

Fields Synced Annually

HubSpot Diamond Partner

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Supercharge VTEX with CRM Intelligence

Don't treat your digital storefront as an island. Pipe HubSpot data into VTEX to personalize B2B catalogs and streamline checkout, giving your buyers the tailored experience they expect.

Personalize Pricing & Catalogs: Use HubSpot list membership to trigger specific price tables or product collections in VTEX, offering VIP pricing to your best accounts automatically.

Streamline B2B Onboarding: Automatically sync HubSpot companies to VTEX B2B Organizations. When a deal closes in HubSpot, create the organization, cost centers, and buyer permissions in VTEX instantly.

Reduce Cart Abandonment: Trigger sophisticated HubSpot workflows when a high-value cart is abandoned in VTEX. Send personalized emails that reference specific SKUs to recover lost revenue.

Don't treat your digital storefront as an island. Pipe HubSpot data into VTEX to personalize B2B catalogs and streamline checkout, giving your buyers the tailored experience they expect.

Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.

Kathleen Rush

Manager, Strategic Partner Development Team at HubSpot

Turn Commerce Data into Revenue Growth

VTEX processes high-volume transactions. Sync that data to HubSpot to power sales and marketing, ensuring your GTM teams have total visibility into every digital dollar.

Prove True ROI: Sync VTEX order revenue back to HubSpot deals. Build reports that show exactly which marketing campaigns are driving actual e-commerce revenue, not just leads.

Empower Sales Visibility: Give sales reps a complete view of a customer's order history, shipping status, and abandoned carts directly on the HubSpot contact timeline.

Automate Re-ordering: Use VTEX order data (like "Last Order Date" or product consumption rates) to trigger HubSpot workflows that remind customers to restock.

VTEX processes high-volume transactions. Sync that data to HubSpot to power sales and marketing, ensuring your GTM teams have total visibility into every digital dollar.

A Flexible Sync Built for Composable Commerce

Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.

Built for Your Business Process

Native apps often struggle with VTEX's flexible "Master Data" architecture. We build robust, API-level integrations that map to your specific data entities, ensuring your unique B2B logic is preserved.

Bi-Directional & Uni-Directional Sync: We configure the flow to match your needs. Sync customer data bi-directionally to keep records clean, and sync orders one-way to HubSpot for a secure revenue audit trail.
Real-time & Scheduled Syncs: Capture orders in real-time via webhooks to trigger immediate transactional emails. Run scheduled batch jobs to update large product catalogs or inventory levels.
Custom Sync Logic & Triggers: We build the rules you need. Only sync orders from specific VTEX trade policies. Automatically create a HubSpot ticket if a B2B organization requests a credit limit increase in VTEX.
High-Volume Data Handling: VTEX is built for enterprise scale. Our integration architecture is designed to handle high SKU counts and order volumes without hitting API limits or slowing down your store.

Comprehensive Object & Field Mapping

We connect your commerce platform with your CRM, mapping standard CRM objects to VTEX’s enterprise entities.

HubSpot

VTEX

Contacts
Companies
Deals
Products / Line Items
Custom Object (Carts)
Marketing Events
Tickets

Customers / Client Profile
B2B Organizations / Accounts
Orders
SKUs / Items
Abandoned Carts
Promotions / Coupons
Customer Service / Message Center

Contacts Customers / Client Profile
Companies B2B Organizations / Accounts
Deals Orders
Products / Line Items SKUs / Items
Custom Object (Carts) Abandoned Carts
Marketing Events Promotions / Coupons
Tickets Customer Service / Message Center

Transparent, Project-Based Pricing

No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.

A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.

Why Integrate IQ?

Our four pillars for delivering successful outcomes on complex projects.

Mastery of Complexity

We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.

Pragmatic Innovation

Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.

De-Risking the Process

Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.

The Expert You Call

We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'

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Check Out Our Case Studies

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Trusted by Leaders, Proven by Results

Trusted by High-Growth Companies

See why leaders at scaling companies partner with Integrate IQ's experts.

I've been working with Integrate IQ for over 2 years now. We've had several outside systems that we wanted integrated with our HubSpot instance. From project planning and scoping, through build, and after deployment support, the team at Integrate IQ has been exemplary to work with. They've delivered on all commitments, helped established reasonable time frames for deliverables, and kept lines of communication open.

Marohn, M

We've partnered with Integrate IQ for over five years to develop integrations between our complex and not-so-widely-known ERP. They understand HubSpot's strengths, weaknesses and limitations, and are able to easily adapt to our evolving needs. They had an ownership change a few years ago, but that did not impact their expertise/service. We really appreciate our relationship with IIQ and recommend them to anyone looking to embed HubSpot deeper into their organization's systems.

Craychee, A

Integrate IQ has been great to work with! As someone who can be intimidated when things get too technical, they made the process of outlining our integration very approachable and understandable. They're great to work with and built the integration that we asked for, and then continued to work with us to fine-tune the tool over time as we figured out exactly what we needed.

Lauren Little

Integrate has been fantastic to work with. They helped us implement our CRM, design a framework for our pipeline that works perfectly and they built out an integration between HubSpot and Netsuite which allows our data to flow seamlessly. They've been an invaluable partner in our growth.

Whipple, M

We worked with Integrate IQ on a complex integration and now we have a fantastic solution that makes HubSpot work even better!

Ben Donahower

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HubSpot Is the Platform. We Make It Perform

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Frequently Asked Questions

Native apps often miss custom fields in VTEX's Master Data v2. Our custom solutions map to your specific data schemas, ensuring you capture every unique attribute of your B2B customers and orders.

Yes. We can map VTEX's B2B Organizations, Cost Centers, and User roles to HubSpot's Company parent/child structures, ensuring your CRM reflects your actual buyer relationships.

Absolutely. We can configure the integration to handle multiple VTEX stores, syncing data to specific HubSpot pipelines or business units based on currency, language, or region.

Yes. We can use VTEX triggers (like "Order Invoiced" or "Cart Abandoned") to instantly enroll contacts in HubSpot workflows for transactional or marketing emails.

Architect a Unified Commerce Strategy

Eliminate the manual work between your store and your sales team. Schedule a free discovery call, and we'll map out your VTEX data flow and show you how to automate your enterprise commerce operations.