HubSpot Diamond Solutions Partner
HubSpot & AdRoll Integration: Unify Your CRM and Advertising
Bridge the gap between your inbound marketing and paid media. This integration syncs HubSpot data with AdRoll, allowing you to retarget CRM contacts and attribute revenue to your ad spend.
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Supercharge AdRoll with HubSpot Audience Data
Stop wasting ad budget on broad targeting. This integration pipes your rich HubSpot CRM data into AdRoll, allowing you to create highly targeted audiences based on real-time customer behavior.
Retarget Based on Lifecycle Stage: Automatically sync HubSpot lists to AdRoll to serve different ads to leads, opportunities, and existing customers.
Suppress Current Customers: Save money by automatically excluding "Closed Won" customers from top-of-funnel acquisition campaigns in AdRoll.
Create Lookalike Audiences: Use your "Best Customers" list from HubSpot as a seed audience in AdRoll to find high-quality lookalike prospects across the web.
Dynamic List Syncing: Ensure your ad audiences are always fresh. When a contact moves to a new list in HubSpot, they are automatically updated in AdRoll.
Stop wasting ad budget on broad targeting. This integration pipes your rich HubSpot CRM data into AdRoll, allowing you to create highly targeted audiences based on real-time customer behavior.
Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.
Turn Ad Data into HubSpot Revenue Intelligence
Your ad campaigns generate critical intent data. This integration pipes that engagement back into HubSpot, allowing your GTM teams to see exactly which ads are driving revenue.
See Ad Performance in HubSpot: View account-level advertising metrics and website engagement directly within your HubSpot reporting dashboards.
Attribute Revenue to Ads: Connect AdRoll ad spend to HubSpot deals. See exactly how much revenue each campaign, ad group, or creative generated.
Alert Sales to High Intent: Notify sales reps when a target account spikes in ad engagement or visits key pages, signaling they are ready to buy.
Enrich Contact Timelines: See ad interactions on the HubSpot contact timeline, giving sales reps full context on which ads a prospect has seen and clicked.
Your ad campaigns generate critical intent data. This integration pipes that engagement back into HubSpot, allowing your GTM teams to see exactly which ads are driving revenue.
A Flexible Sync Built for Your Marketing Strategy
Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.
Built for Your Business Process
Native connectors can be limited to basic list syncing. We build a robust integration that handles complex ABM strategies, cross-channel attribution, and custom reporting needs.
- Bi-Directional & Uni-Directional Sync: We configure the flow to match your needs. Push granular segments from HubSpot to AdRoll, and pull aggregated performance data back into HubSpot for reporting.
- Real-time & Scheduled Syncs: Audience lists sync daily to ensure compliance and relevance. We can also configure real-time triggers for critical account engagement alerts.
- Custom Sync Logic & Triggers: We build the rules you need. Only sync contacts to AdRoll if they have a high lead score. Automatically add a company to a "Target Account" list in AdRoll when a deal is created in HubSpot.
- High-Volume Data Handling: Whether you have a few thousand contacts or millions, our integration handles large-scale audience syncing and attribution data without hitting API limits.
Comprehensive Object & Field Mapping
We connect your CRM with your advertising platform, mapping standard CRM objects to AdRoll’s targeting features.
HubSpot
AdRoll / AdRoll ABM
- Contacts (Lists)
- Companies
- Deals
- Custom Properties
- Dashboards
- Audiences / CRM Segments
- Accounts / Account Groups
- Revenue / Attribution Data
- Journey Stages / Account Spikes
- Cross-Channel Reports
- Contacts (Lists) Audiences / CRM Segments
- Companies Accounts / Account Groups
- Deals Revenue / Attribution Data
- Custom Properties Journey Stages / Account Spikes
- Dashboards Cross-Channel Reports
Transparent, Project-Based Pricing
No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.
A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.
Why Integrate IQ?
Our four pillars for delivering successful outcomes on complex projects.
Mastery of Complexity
We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.
Pragmatic Innovation
Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.
De-Risking the Process
Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.
The Expert You Call
We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'
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Frequently Asked Questions
We sync static HubSpot lists to AdRoll. You create the list in HubSpot based on any criteria (e.g., "Opened Email," "Visited Pricing Page"), and it automatically populates as a targetable audience in AdRoll.
Yes. By connecting HubSpot deals to AdRoll campaigns, you can see which ads influenced closed deals and calculate ROAS (Return on Ad Spend) directly within your dashboards.
Absolutely. The integration supports AdRoll ABM (formerly RollWorks). You can target specific companies in HubSpot and see account-level engagement data (spikes, site visits) back in your CRM.
Typically, it takes up to 24 hours for a new HubSpot list to match and populate in AdRoll. Our integration ensures these updates happen automatically on a scheduled cadence.
Stop Guessing and Start Converting
Don't let your ad spend go into a black hole. Connect your advertising to your revenue engine. Schedule a free discovery call, and we'll map out your data flow to create a unified, high-converting GTM strategy.
Schedule Your Integration Discovery Call