HubSpot Diamond Solutions Partner

HubSpot & AdRoll Integration: Unify Your CRM and Advertising

Bridge the gap between your inbound marketing and paid media. This integration syncs HubSpot data with AdRoll, allowing you to retarget CRM contacts and attribute revenue to your ad spend.

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98.5%

Client Retention

300+

Platforms Integrated

20B+

Fields Synced Annually

HubSpot Diamond Partner

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HubSpot Diamond Partner

Get a scoped estimate not a guess

ERPs, custom objects, legacy databases, real-time bi-directional sync. Every estimate is built by the same engineers who ship the integration.

Scope-based pricing. From $3,450 - scales with actual complexity, never padded flat fees.
98.5% year-one retention. The engineers who quote it are the ones who build it.
300+ platforms shipped. Your edge case is likely already in production somewhere in our library.

Build your estimate

60-second ballpark · No back-and-forth

Standard on every build

Every estimate already includes all six

Bi-directional sync

One-way or two-way, built to your data flow

Granular field mapping

Every property mapped, validated, tested

Real-time + scheduled

Instant triggers and batched syncs together

Custom sync logic

Your business rules, written into the build

Error handling

Monitoring, alerts, retry logic baked in

Year 1 continuity

License, maintenance, ongoing support

Supercharge AdRoll with HubSpot Audience Data

Stop wasting ad budget on broad targeting. This integration pipes your rich HubSpot CRM data into AdRoll, allowing you to create highly targeted audiences based on real-time customer behavior.

Retarget Based on Lifecycle Stage: Automatically sync HubSpot lists to AdRoll to serve different ads to leads, opportunities, and existing customers.

Suppress Current Customers: Save money by automatically excluding "Closed Won" customers from top-of-funnel acquisition campaigns in AdRoll.

Create Lookalike Audiences: Use your "Best Customers" list from HubSpot as a seed audience in AdRoll to find high-quality lookalike prospects across the web.

Dynamic List Syncing: Ensure your ad audiences are always fresh. When a contact moves to a new list in HubSpot, they are automatically updated in AdRoll.

Stop wasting ad budget on broad targeting. This integration pipes your rich HubSpot CRM data into AdRoll, allowing you to create highly targeted audiences based on real-time customer behavior.

Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.

Kathleen Rush

Manager, Strategic Partner Development Team at HubSpot

Turn Ad Data into HubSpot Revenue Intelligence

Your ad campaigns generate critical intent data. This integration pipes that engagement back into HubSpot, allowing your GTM teams to see exactly which ads are driving revenue.

See Ad Performance in HubSpot: View account-level advertising metrics and website engagement directly within your HubSpot reporting dashboards.

Attribute Revenue to Ads: Connect AdRoll ad spend to HubSpot deals. See exactly how much revenue each campaign, ad group, or creative generated.

Alert Sales to High Intent: Notify sales reps when a target account spikes in ad engagement or visits key pages, signaling they are ready to buy.

Enrich Contact Timelines: See ad interactions on the HubSpot contact timeline, giving sales reps full context on which ads a prospect has seen and clicked.

Your ad campaigns generate critical intent data. This integration pipes that engagement back into HubSpot, allowing your GTM teams to see exactly which ads are driving revenue.

A Flexible Sync Built for Your Marketing Strategy

Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.

Built for Your Business Process

Native connectors can be limited to basic list syncing. We build a robust integration that handles complex ABM strategies, cross-channel attribution, and custom reporting needs.

Bi-Directional & Uni-Directional Sync: We configure the flow to match your needs. Push granular segments from HubSpot to AdRoll, and pull aggregated performance data back into HubSpot for reporting.
Real-time & Scheduled Syncs: Audience lists sync daily to ensure compliance and relevance. We can also configure real-time triggers for critical account engagement alerts.
Custom Sync Logic & Triggers: We build the rules you need. Only sync contacts to AdRoll if they have a high lead score. Automatically add a company to a "Target Account" list in AdRoll when a deal is created in HubSpot.
High-Volume Data Handling: Whether you have a few thousand contacts or millions, our integration handles large-scale audience syncing and attribution data without hitting API limits.

Comprehensive Object & Field Mapping

We connect your CRM with your advertising platform, mapping standard CRM objects to AdRoll’s targeting features.

HubSpot

AdRoll / AdRoll ABM

Contacts (Lists)
Companies
Deals
Custom Properties
Dashboards

Audiences / CRM Segments
Accounts / Account Groups
Revenue / Attribution Data
Journey Stages / Account Spikes
Cross-Channel Reports

Contacts (Lists) Audiences / CRM Segments
Companies Accounts / Account Groups
Deals Revenue / Attribution Data
Custom Properties Journey Stages / Account Spikes
Dashboards Cross-Channel Reports

Transparent, Project-Based Pricing

No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.

A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.

Why Integrate IQ?

Our four pillars for delivering successful outcomes on complex projects.

Mastery of Complexity

We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.

Pragmatic Innovation

Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.

De-Risking the Process

Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.

The Expert You Call

We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'

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Check Out Our Case Studies

How Integrate IQ Helped an Elder Care Nonprofit Unify Operations with a Salesforce Route4Me Integration

How Integrate IQ Helped a 60-Year Staffing Leader Unify Operations with a HubSpot – Avionté Integration

How a 95-Year Financial Institution Accelerated Loan Processing with Integrate IQ

How a Lawn & Tree Care Leader Unified Systems and Scaled Smarter with Integrate IQ

How a Northwest Construction Supplier Unified Sales Data with Integrate IQ

How a Premium Dog Care Brand Unleashed Growth with Integrate IQ

How a Leading Lawn Care Company Streamlined Operations and Grew Smarter with Integrate IQ

Trusted by Leaders, Proven by Results

Trusted by High-Growth Companies

See why leaders at scaling companies partner with Integrate IQ's experts.

I've been working with Integrate IQ for over 2 years now. We've had several outside systems that we wanted integrated with our HubSpot instance. From project planning and scoping, through build, and after deployment support, the team at Integrate IQ has been exemplary to work with. They've delivered on all commitments, helped established reasonable time frames for deliverables, and kept lines of communication open.

Marohn, M

We've partnered with Integrate IQ for over five years to develop integrations between our complex and not-so-widely-known ERP. They understand HubSpot's strengths, weaknesses and limitations, and are able to easily adapt to our evolving needs. They had an ownership change a few years ago, but that did not impact their expertise/service. We really appreciate our relationship with IIQ and recommend them to anyone looking to embed HubSpot deeper into their organization's systems.

Craychee, A

Integrate IQ has been great to work with! As someone who can be intimidated when things get too technical, they made the process of outlining our integration very approachable and understandable. They're great to work with and built the integration that we asked for, and then continued to work with us to fine-tune the tool over time as we figured out exactly what we needed.

Lauren Little

Integrate has been fantastic to work with. They helped us implement our CRM, design a framework for our pipeline that works perfectly and they built out an integration between HubSpot and Netsuite which allows our data to flow seamlessly. They've been an invaluable partner in our growth.

Whipple, M

We worked with Integrate IQ on a complex integration and now we have a fantastic solution that makes HubSpot work even better!

Ben Donahower

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HubSpot Is the Platform. We Make It Perform

Why Businesses Trust Integrate IQ for a Smarter HubSpot Experience

Frequently Asked Questions

We sync static HubSpot lists to AdRoll. You create the list in HubSpot based on any criteria (e.g., "Opened Email," "Visited Pricing Page"), and it automatically populates as a targetable audience in AdRoll.

Yes. By connecting HubSpot deals to AdRoll campaigns, you can see which ads influenced closed deals and calculate ROAS (Return on Ad Spend) directly within your dashboards.

Absolutely. The integration supports AdRoll ABM (formerly RollWorks). You can target specific companies in HubSpot and see account-level engagement data (spikes, site visits) back in your CRM.

Typically, it takes up to 24 hours for a new HubSpot list to match and populate in AdRoll. Our integration ensures these updates happen automatically on a scheduled cadence.

Stop Guessing and Start Converting

Don't let your ad spend go into a black hole. Connect your advertising to your revenue engine. Schedule a free discovery call, and we'll map out your data flow to create a unified, high-converting GTM strategy.