HubSpot Diamond Solutions Partner

HubSpot & Adyen Integration: Unify Global Payments and CRM

Connect your global payment operations to your revenue engine. This integration syncs Adyen transactions, shopper data, and payment events directly with HubSpot, automating your quote-to-cash cycle.

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98.5%

Client Retention

300+

Platforms Integrated

20B+

Fields Synced Annually

HubSpot Diamond Partner

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Get Your Free HubSpot Consultation + Claim The 2025 CRM Growth Playbook Instantly for FREE

Discover how top companies use their CRM to power marketing, sales & growth. No spam. No sales pitch. Just expert insights from certified HubSpot professionals.

🎁Bonus: Submit the form to Instantly download The 2025 CRM Growth Playbook for highest ROI
(Offer valid for Limited Time Only)

Empower Your Payment Operations with CRM Context

Stop treating payments as a standalone function. This integration pipes critical HubSpot customer data directly into your Adyen workflows, reducing fraud risks and streamlining the checkout experience.

Streamline Checkout Flows: Pre-fill Adyen payment pages with existing HubSpot contact data, reducing friction and increasing conversion rates for high-value B2B transactions.

Enhance Fraud Detection: Sync HubSpot customer history (like "Customer Age" or "Loyalty Tier") to Adyen, helping your risk team differentiate between legitimate high-value orders and potential fraud.

Centralize Shopper Insights: Maintain a single customer view by syncing HubSpot contact details to Adyen’s "Shopper Reference," ensuring your payment tokens are always linked to the right person.

Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.

Kathleen Rush

Manager, Strategic Partner Development Team at HubSpot

Turn Transaction Data into Growth Levers

Your Adyen account processes millions in revenue. This integration pipes that transaction data back into HubSpot, closing the loop between your sales efforts and actual cash in the bank.

Trigger Payment Workflows: Instantly trigger HubSpot automation based on Adyen events. Send a "Payment Failed" email sequence the moment a transaction is declined or a "Success" confirmation when a charge is captured.

Manage Subscriptions Automatically: Sync recurring billing events to HubSpot. Automatically update a deal stage to "Churned" if an Adyen subscription is cancelled or "Active" upon successful renewal.

Prove True Marketing ROI: Sync actual transaction amounts and currencies back to HubSpot deals. Build reports that show exactly which marketing campaigns are driving revenue across different regions.

Empower Support Teams: Give agents a complete view of a customer's payment history—including refunds, chargebacks, and payment methods—directly on the HubSpot contact timeline.

Your Adyen account processes millions in revenue. This integration pipes that transaction data back into HubSpot, closing the loop between your sales efforts and actual cash in the bank.

A Flexible Sync Built for Enterprise Payments

Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.

Built for Your Business Process

Enterprise payments are complex. Standard connectors often fail to handle multi-currency logic, split payments, or complex refund workflows. We build a robust, secure integration that maps to your unique financial logic while maintaining PCI compliance.

Bi-Directional & Uni-Directional Sync: We configure the flow to suit your security needs. Sync customer data bi-directionally to keep records clean, and sync payment events one-way to HubSpot to create a secure, immutable financial record.
Real-time & Scheduled Syncs: Capture payment webhooks in real-time to trigger immediate fulfillment workflows. Run scheduled, nightly syncs to reconcile settlement batches or update payment statuses.
Custom Sync Logic & Triggers: We build the rules you require. Only sync transactions that have settled. Automatically create a high-priority HubSpot ticket if an Adyen chargeback is initiated.
High-Volume Data Handling: Adyen is built for scale, and so is our integration. Whether you process thousands or millions of transactions, our architecture ensures reliable data transfer without API bottlenecks.

Comprehensive Object & Field Mapping

We ensure every piece of critical data, standard or custom, has its place in your connected Hubspot Adyen ecosystem.

HubSpot

Adyen

Contacts
Companies
Deals
Invoices (HubSpot)
Payments (Custom Object)
Subscriptions
Custom Properties

Shoppers / Shopper References
Companies(Associated via Shopper)
Payments / Transactions
Payment Requests
Transaction Events (Authorisation, Capture)
Recurring Contracts
Risk Score, Payment Method Variant

Contacts Shoppers / Shopper References
Companies Companies(Associated via Shopper)
Deals Payments / Transactions
Invoices (HubSpot) Payment Requests
Payments (Custom Object) Transaction Events (Authorisation, Capture)
Subscriptions Recurring Contracts
Custom Properties Risk Score, Payment Method Variant

Transparent, Project-Based Pricing

No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.

A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.

Why Integrate IQ?

Our four pillars for delivering successful outcomes on complex projects.

Mastery of Complexity

We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.

Pragmatic Innovation

Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.

De-Risking the Process

Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.

The Expert You Call

We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'

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Check Out Our Case Studies

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Trusted by Leaders, Proven by Results

Trusted by High-Growth Companies

See why leaders at scaling companies partner with Integrate IQ's experts.

I've been working with Integrate IQ for over 2 years now. We've had several outside systems that we wanted integrated with our HubSpot instance. From project planning and scoping, through build, and after deployment support, the team at Integrate IQ has been exemplary to work with. They've delivered on all commitments, helped established reasonable time frames for deliverables, and kept lines of communication open.

Marohn, M

We've partnered with Integrate IQ for over five years to develop integrations between our complex and not-so-widely-known ERP. They understand HubSpot's strengths, weaknesses and limitations, and are able to easily adapt to our evolving needs. They had an ownership change a few years ago, but that did not impact their expertise/service. We really appreciate our relationship with IIQ and recommend them to anyone looking to embed HubSpot deeper into their organization's systems.

Craychee, A

Integrate IQ has been great to work with! As someone who can be intimidated when things get too technical, they made the process of outlining our integration very approachable and understandable. They're great to work with and built the integration that we asked for, and then continued to work with us to fine-tune the tool over time as we figured out exactly what we needed.

Lauren Little

Integrate has been fantastic to work with. They helped us implement our CRM, design a framework for our pipeline that works perfectly and they built out an integration between HubSpot and Netsuite which allows our data to flow seamlessly. They've been an invaluable partner in our growth.

Whipple, M

We worked with Integrate IQ on a complex integration and now we have a fantastic solution that makes HubSpot work even better!

Ben Donahower

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HubSpot Is the Platform. We Make It Perform

Why Businesses Trust Integrate IQ for a Smarter HubSpot Experience

Frequently Asked Questions

Our integration is built to handle tokenized data (Shopper References and Recurring Details) rather than raw card data. This ensures your HubSpot environment remains secure and out of PCI scope while still providing full context.

Yes. We can generate Adyen "Pay by Link" URLs dynamically and insert them into HubSpot email templates or quotes, allowing sales reps to collect payment instantly.

Absolutely. We map the transaction currency from Adyen to the deal currency in HubSpot. This allows you to report on revenue accurately across all your global markets within HubSpot's dashboards.

We listen for Adyen's dispute webhooks. When a chargeback occurs, we can automatically update the deal status to "Dispute" and trigger an alert for your finance and success teams to take action.

Connect Your Global Revenue to Your CRM

End the disconnect between your sales pipeline and your payment gateway. Schedule a free discovery call, and we will map out your payment data flow and show you how to automate your global revenue operations.