HubSpot Diamond Solutions Partner

HubSpot and Entrata Integration: Turn Leads into Leases, Faster

HubSpot Entrata Integration eliminates the gap between your marketing efforts and leasing outcomes. Our integration syncs Entrata and HubSpot to create a seamless prospect-to-resident journey and prove marketing ROI.

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98.5%

Client Retention

300+

Platforms Integrated

20B+

Fields Synced Annually

HubSpot Diamond Partner

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Your 12-Month Revenue Impact with HubSpot CRM

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Make the case to your leadership

Two guides that turn this integration into the business case your VP wants to hear, with the framing and numbers ready to go.

Pitch your Sales Leadership

Forecast credibility, deal velocity, expansion revenue, in CRO language.

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Pitch your Marketing Leadership

Attribution, budget defensibility, segmentation, in CMO language.

Read the marketing guide

Pitch your Operations Leadership

Cost per order, cycle time compression, team capacity at higher volume, in COO language.

Read the operations guide

HubSpot Diamond Partner

Get a scoped estimate not a guess

ERPs, custom objects, legacy databases, real-time bi-directional sync. Every estimate is built by the same engineers who ship the integration.

Scope-based pricing. From $3,450 - scales with actual complexity, never padded flat fees.
98.5% year-one retention. The engineers who quote it are the ones who build it.
300+ platforms shipped. Your edge case is likely already in production somewhere in our library.

Build your estimate

60-second ballpark · No back-and-forth

Standard on every build

Every estimate already includes all six

Bi-directional sync

One-way or two-way, built to your data flow

Granular field mapping

Every property mapped, validated, tested

Real-time + scheduled

Instant triggers and batched syncs together

Custom sync logic

Your business rules, written into the build

Error handling

Monitoring, alerts, retry logic baked in

Year 1 continuity

License, maintenance, ongoing support

Empower Your Leasing Teams with Marketing Intelligence in Entrata

Bridge the divide between online marketing and on-site leasing. By feeding real-time lead data and marketing context from HubSpot directly into Entrata, your leasing agents can have more effective conversations, prioritize the hottest leads, and streamline their administrative workload.

Automated Lead Entry: Automatically create new guest cards in Entrata from leads generated by HubSpot forms, chatbots, and ad campaigns, eliminating manual data entry and lead leakage.

Complete Prospect History: Provide your leasing team with a prospect's full HubSpot engagement history like which floor plans they viewed or ads they clicked directly within Entrata for more personalized tours.

Streamlined Tour Scheduling: Seamlessly sync tour requests from HubSpot landing pages directly to the appropriate property's calendar in Entrata, reducing scheduling friction and speeding up the process.

Achieve True Marketing ROI with Closed-Loop Leasing Data in HubSpot

Stop guessing which marketing channels are filling your properties. By syncing leasing milestones and resident data from Entrata back into HubSpot, you gain true closed-loop reporting. This allows you to accurately measure cost-per-lease, optimize your ad spend, and automate resident marketing to increase renewals.

Track the Full Leasing Funnel: Sync key leasing stages from Entrata—such as Tour Completed, Application Submitted, and Lease Signed—back to HubSpot to visualize your entire marketing-to-leasing funnel.

Calculate True Cost-Per-Lease: Attribute actual signed leases and their rental value to the specific marketing campaigns that generated them in HubSpot, enabling you to prove ROI with certainty.

Automate Resident Retention: Use Entrata resident data, such as upcoming lease expiration dates, to automatically trigger personalized renewal campaigns and community announcements from HubSpot.

A Flexible Sync Architecture for Your Property Portfolio

Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.

Built for Your Business Process

Every property management company has a unique leasing process and data structure. Standard connectors are rigid and can't adapt. Our integration is custom-built to map to your specific workflows, custom fields, and reporting needs, ensuring a perfect fit for your entire portfolio.

Bi-Directional & Uni-Directional Sync: Keep prospect and resident contact information aligned across both systems, while using a secure, one-way flow for critical leasing and financial data from Entrata to HubSpot.
Real-time & Scheduled Syncs: Use a real-time sync for new leads and tour requests to ensure immediate follow-up, and scheduled syncs for large-volume resident data to maintain system performance.
Custom Sync Logic & Triggers: Implement powerful rules that fit your process. For example, when a lease is signed in Entrata, automatically update the contact's lifecycle stage in HubSpot to "Resident."
High-Volume Data Handling: Our architecture is engineered to reliably manage data for hundreds of properties and hundreds of thousands of units and residents without compromising performance.

Comprehensive Object & Field Mapping

We connect the critical marketing and operational objects between both platforms to create a single source of truth for your prospect and resident data.

HubSpot

Entrata

Contacts
Companies
Deals
Custom Objects

Leads/Contacts
Accounts
Opportunities
Custom Objects

Contacts Leads/Contacts
Companies Accounts
Deals Opportunities
Custom Objects Custom Objects

Why Integrate IQ?

Our four pillars for delivering successful outcomes on complex projects.

Mastery of Complexity

We thrive on custom API integrations, multi-system migrations, and "messy data" that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.

Pragmatic Innovation

Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.

De-Risking the Process

Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That's how we maintain a 98.5% customer retention rate.

The Expert You Call

We're a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'

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Trusted by High-Growth Companies

See why leaders at scaling companies partner with Integrate IQ's experts.

I've been working with Integrate IQ for over 2 years now. We've had several outside systems that we wanted integrated with our HubSpot instance. From project planning and scoping, through build, and after deployment support, the team at Integrate IQ has been exemplary to work with. They've delivered on all commitments, helped established reasonable time frames for deliverables, and kept lines of communication open.

Marohn, M

We've partnered with Integrate IQ for over five years to develop integrations between our complex and not-so-widely-known ERP. They understand HubSpot's strengths, weaknesses and limitations, and are able to easily adapt to our evolving needs. They had an ownership change a few years ago, but that did not impact their expertise/service. We really appreciate our relationship with IIQ and recommend them to anyone looking to embed HubSpot deeper into their organization's systems.

Craychee, A

Integrate IQ has been great to work with! As someone who can be intimidated when things get too technical, they made the process of outlining our integration very approachable and understandable. They're great to work with and built the integration that we asked for, and then continued to work with us to fine-tune the tool over time as we figured out exactly what we needed.

Lauren Little

Integrate has been fantastic to work with. They helped us implement our CRM, design a framework for our pipeline that works perfectly and they built out an integration between HubSpot and Netsuite which allows our data to flow seamlessly. They've been an invaluable partner in our growth.

Whipple, M

We worked with Integrate IQ on a complex integration and now we have a fantastic solution that makes HubSpot work even better!

Ben Donahower

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What is a HubSpot Entrata integration?

A HubSpot Entrata integration is a two-way data connection that syncs guest cards, tour activity, applications, and lease status between HubSpot and Entrata in near real time. It keeps prospect and resident data visible inside HubSpot and pushes signed leases and renewal dates back to Entrata for closed-loop leasing and marketing ROI reporting.

How does the HubSpot Entrata integration work?

It works through the HubSpot and Entrata REST APIs, with field mapping, deduplication, and a defined system of record for every object across each property in your portfolio. When a guest card, tour, or lease status updates in either system, the sync writes the change to the other within minutes.

Two-Way Conversations

Shared Team Inbox

Automation Triggers

Advanced Reporting

Compliance Tools

98% SMS read within 3 min
78% Buy from first responder
21× More likely to qualify

Proven results

98% open rate 3–5 min avg response $45–$50 ROI / $1

Explore Message IQ

*MessageIQ is an IntegrateIQ product – built natively for HubSpot by the same team.

Does HubSpot have a native Entrata integration?

No. HubSpot does not maintain a first-party Entrata integration, and Entrata is not listed in HubSpot’s App Marketplace. Third-party iPaaS tools handle basic one-way prospect creation only, with no lease status, tour data, or multi-property support. Portfolios that need bi-directional sync typically move to a custom-built integration.

How long does a HubSpot Entrata integration take to build?

A custom HubSpot Entrata integration takes about 8 weeks from kickoff to production. Discovery runs two weeks, build and staging tests run three, historical resident and lease backfill runs one, and cutover with hypercare covers the final two weeks. Timelines extend for large multi-property portfolios or heavy customization.

Can HubSpot and Entrata sync bi-directionally?

Yes. Bi-directional sync is standard in a custom HubSpot Entrata integration. Leasing and financial data owned by Entrata flows one way, while marketing engagement and lifecycle stage owned by HubSpot flow the other, with conflicts resolved by rule. Third-party iPaaS connectors typically support one-way prospect sync only.

What data can sync between HubSpot and Entrata?

Guest cards, prospects, tour status, applications, lease status, floor plan and move-in date preferences, and resident and lease expiration data, alongside HubSpot marketing activity, lifecycle stage, and campaign attribution. Field mapping is configured per property so only relevant data flows and each field has a clear owner.

How a HubSpot Entrata Integration Actually Works

A HubSpot Entrata integration works by giving each system a defined job: Entrata owns leasing and financial truth (guest cards, tour status, applications, lease terms), and HubSpot owns marketing and relationship truth (engagement history, campaign attribution, lifecycle stage).

New leads from HubSpot forms, chatbots, and ad campaigns write into Entrata as guest cards in near real time, so leasing agents never re-key a prospect. Leasing milestones move the other direction: Tour Completed, Application Submitted, and Lease Signed sync back to HubSpot to update lifecycle stage and close the loop on which campaign actually produced the signed lease.

Field-level system-of-record rules keep the two systems from overwriting each other. Prospect contact details can flow bi-directionally, while sensitive leasing and financial data flows one way, from Entrata into HubSpot, so nothing gets edited in the wrong place by accident.

Three Ways to Connect Entrata and HubSpot

Not every team needs custom. Here is the honest comparison, and there is no native option for Entrata specifically, only third-party iPaaS connectors and custom builds.

Factor	Native Marketplace App	Zapier / iPaaS	Custom (Integrate IQ)
Best for	Does not exist for Entrata	A single property testing basic prospect capture	Multi-property portfolios running real leasing operations
Sync direction	N/A	One-way, HubSpot to Entrata only	Bi-directional, field-level system of record
Custom objects/fields	N/A	Standard fields only	Full support for custom Entrata fields and HubSpot properties
Guest card and lease status sync	N/A	New prospect creation only	Guest card, tour, application, and lease status sync both ways
Business logic	N/A	No conditional rules	Property-level rules, e.g. lease signed changes lifecycle stage
Volume handling	N/A	Breaks past a few hundred records a day	Built for hundreds of properties and hundreds of thousands of units
Historical backfill	N/A	Not supported	Full historical resident and lease backfill included
Maintenance	N/A	You own it when it breaks	Monitoring, alerts, and retry logic included year one

A basic iPaaS connector is fine if you only need new prospects to land in Entrata and don’t care about reporting leasing outcomes back to HubSpot. Once you need bi-directional sync, multi-property support, or real cost-per-lease attribution, custom is the only option that gets you there. Our custom HubSpot integration services cover exactly that build.

Leasing Workflows You Can Automate Once Entrata Data Lives in HubSpot

Toured but didn’t apply. Tour marked Completed in Entrata with no application in 48 hours triggers a personalized HubSpot follow-up sequence with a direct application link, recovering leads that would otherwise go cold.
Lease signed handoff. Lease Signed status in Entrata updates the contact’s HubSpot lifecycle stage to Resident, ends leasing nurture, and enrolls the contact in a move-in and onboarding sequence.
Application stalled. Application Submitted with no decision after a set window creates a HubSpot task for the leasing agent, so applications don’t stall in an inbox during peak leasing season.
Renewal countdown. Entrata’s lease expiration date feeds a HubSpot workflow that starts personalized renewal campaigns and community announcements on a fixed schedule ahead of move-out risk.
Cost-per-lease attribution. Signed leases and rental value sync back to the originating HubSpot campaign, so marketing can prove which channels actually filled units, not just which generated form fills.

What Breaks in an Entrata HubSpot Sync, and How We Prevent It

Duplicate guest cards and identity resolution. A prospect who tours two communities in the same portfolio can create two guest cards in Entrata and two contacts in HubSpot. We deduplicate on email and phone across every property before it writes to either system.
System-of-record conflicts. Lease and financial data stays owned by Entrata, marketing engagement and lifecycle stage stay owned by HubSpot, and we write the field-level rules so neither system silently overwrites the other.
Guest card status and lifecycle stage drift. Entrata’s leasing statuses (Toured, Applied, Approved, Signed) don’t map cleanly to HubSpot’s default lifecycle stages out of the box. We build the translation layer so a status change in Entrata always lands on the correct HubSpot stage.
Cross-property data volume and noise. A portfolio running hundreds of properties generates guest card and lease activity fast enough to flood HubSpot with operational noise. We filter and batch at the property level so marketing sees signal, not every status tick.
API rate limits at volume. Across our client base we sync 20 billion plus fields annually across 300 plus platforms, so we batch, checkpoint, and throttle by design instead of by accident.

Implementation Timeline: What to Expect

Most HubSpot Entrata integrations complete inside eight weeks of kickoff. The first two weeks cover discovery: object inventory in both systems, field-by-field mapping, system of record decisions, and mapping guest card statuses per property across your portfolio. Weeks three to five are build and unit testing against a staging Entrata instance and a HubSpot sandbox. Week six runs the historical resident and lease backfill and reconciliation. Weeks seven and eight cover user acceptance testing, cutover, and hypercare. Post-launch monitoring is included, so if an Entrata configuration changes or HubSpot pushes an API update, we see it before your reports do. Full detail is on our HubSpot integration process page and 98.5% of clients renew for a follow-on scope.

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Connect the Rest of Your Revenue Stack

Entrata rarely runs alone. If you’re consolidating platforms as you scale, our CRM migration services handle the move off a legacy CRM without losing resident history and HubSpot onboarding gets a new leasing team productive fast. Portfolios with heavier custom reporting needs sometimes bring in our full-stack development team for one-off tooling. If you’re weighing HubSpot against another CRM before you commit to this integration, see our HubSpot vs Salesforce comparison. Before you scope anything, run your numbers on the Integration ROI Calculator or browse all our integrations to see what else connects to your stack.

What is a HubSpot Entrata integration?
How does the HubSpot Entrata integration work?
Does HubSpot have a native Entrata integration?
How long does a HubSpot Entrata integration take to build?
Can HubSpot and Entrata sync bi-directionally?
What data can sync between HubSpot and Entrata?
How a HubSpot Entrata Integration Actually Works
Three Ways to Connect Entrata and HubSpot
Leasing Workflows You Can Automate Once Entrata Data Lives in HubSpot
What Breaks in an Entrata HubSpot Sync, and How We Prevent It
Implementation Timeline: What to Expect
Connect the Rest of Your Revenue Stack

HubSpot Entrata Integration FAQs

Basic connectors are one-way streets; they can push a lead into Entrata but can't report what happens next. Our integration is a bi-directional highway. It syncs the leasing outcomes—like Tour Completed or Lease Signed back to HubSpot, which is the only way to measure your marketing ROI accurately.

Yes. We can map any field from your HubSpot forms, including custom questions like Desired Floor Plan, Move-in Date, or Number of Bedrooms, directly to the corresponding fields on the Entrata guest card, giving your leasing agents all the information they need.

Absolutely. We can perform a full historical sync of your current and past residents into HubSpot. This allows you to immediately begin building sophisticated resident communication, community engagement, and renewal campaigns using your complete resident database.

Yes, this is a powerful use case. When a tour status is updated to 'Completed' in Entrata, we can sync that back to HubSpot. If an application isn't submitted within a set time (e.g., 48 hours), you can automatically trigger a HubSpot workflow to send a personalized follow-up email sequence with a link to the application.

Cost scales with portfolio size, the number of objects synced, and how much custom business logic you need, starting from a scoped estimate rather than a flat fee. Run your numbers on our Integration Cost Estimate tool or book a discovery call for an exact quote

About 8 weeks from kickoff to production: two weeks of discovery, three weeks of build and staging, one week for historical resident and lease backfill, and two weeks for user acceptance testing, cutover, and hypercare. Larger multi-property portfolios can extend the build and testing phases.

Each property in Entrata is mapped independently, so guest cards, floor plan preferences, and unit availability stay tied to the correct community while still rolling up to a single HubSpot view. This prevents a prospect who tours multiple properties from creating duplicate records or getting attributed to the wrong community.

Post-launch monitoring, alerting, and retry logic are included in year one, so a change to Entrata's API or a new Entrata module gets caught before it breaks your reporting. That ongoing support is a big reason our client retention holds at 98.5%

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September 30, 2026