HubSpot Diamond Solutions Partner

Visualize Your Growth: The HubSpot & Looker Integration for Advanced Analytics

Stop relying on siloed reports. This integration connects your HubSpot CRM data directly to Looker, empowering your team to visualize complex customer journeys, blend data sources, and drive smarter business decisions with real-time insights.

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98.5%

Client Retention

300+

Platforms Integrated

20B+

Fields Synced Annually

HubSpot Diamond Partner

Get Your Free HubSpot Consultation + Claim The 2026 CRM Growth Playbook Instantly for FREE

Discover how top companies use their CRM to power marketing, sales & growth. No spam. No sales pitch. Just expert insights from certified HubSpot professionals.

🎁Bonus: Submit the form to Instantly download The 2026 CRM Growth Playbook for highest ROI
(Offer valid for Limited Time Only)

HubSpot Diamond Partner

Get a scoped estimate not a guess

ERPs, custom objects, legacy databases, real-time bi-directional sync. Every estimate is built by the same engineers who ship the integration.

Scope-based pricing. From $3,450 - scales with actual complexity, never padded flat fees.
98.5% year-one retention. The engineers who quote it are the ones who build it.
300+ platforms shipped. Your edge case is likely already in production somewhere in our library.

Build your estimate

60-second ballpark · No back-and-forth

Standard on every build

Every estimate already includes all six

Bi-directional sync

One-way or two-way, built to your data flow

Granular field mapping

Every property mapped, validated, tested

Real-time + scheduled

Instant triggers and batched syncs together

Custom sync logic

Your business rules, written into the build

Error handling

Monitoring, alerts, retry logic baked in

Year 1 continuity

License, maintenance, ongoing support

Get Your Free HubSpot Consultation + Claim The 2025 CRM Growth Playbook Instantly for FREE

Discover how top companies use their CRM to power marketing, sales & growth. No spam. No sales pitch. Just expert insights from certified HubSpot professionals.

🎁Bonus: Submit the form to Instantly download The 2025 CRM Growth Playbook for highest ROI
(Offer valid for Limited Time Only)

Empower Your BI with Rich CRM Context

Stop analyzing your business in fragments. This integration pushes your HubSpot sales, marketing, and service data into Looker, allowing you to blend it with finance, product, and ad data for a true 360-degree view of performance.

Unified Reporting: Combine HubSpot deal data with ERP financial data in Looker to calculate true profitability and Customer Lifetime Value (CLV).

Advanced Visualization: Go beyond standard CRM charts. Use Looker’s powerful visualization tools to model complex attribution, forecast revenue, and track cross-departmental KPIs.

Democratize Data: Create interactive, governable dashboards in Looker that give every stakeholder—from sales reps to the C-suite—access to the specific real-time insights they need.

Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.

Kathleen Rush

Manager, Strategic Partner Development Team at HubSpot

Turn Looker Insights into Actionable Sales Data

Stop leaving your best insights trapped in a dashboard. This integration syncs calculated metrics and segments from Looker back to HubSpot, arming your GTM teams with data they can use immediately.

Sync Predictive Scores: Push AI-driven churn risk or lead scores calculated in Looker back to custom properties in HubSpot to prioritize sales outreach.

Enrich Contact Records: Update HubSpot contacts with computed lifetime value or product usage metrics derived from your data warehouse, giving reps crucial context.

Trigger Workflows: Use data anomalies detected in Looker (e.g., "Usage dropped by 50%") to automatically trigger re-engagement workflows or tasks in HubSpot.

Refine Segmentation: Create hyper-targeted marketing lists in HubSpot based on complex customer segments defined and modeled in Looker.

Stop leaving your best insights trapped in a dashboard. This integration syncs calculated metrics and segments from Looker back to HubSpot, arming your GTM teams with data they can use immediately.

A Robust Data Pipeline for Enterprise Analytics

Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.

Built for Your Business Process

Standard API connections can be slow or incomplete. We build a scalable data architecture often leveraging a data warehouse (like BigQuery or Snowflake) to ensure your Looker dashboards are powered by fresh, accurate, and comprehensive HubSpot data.

Bi-Directional & Uni-Directional Sync: We configure the flow to match your needs: Extract raw data from HubSpot to your warehouse for Looker, and sync modeled insights back to HubSpot for operational use.
Real-time & Scheduled Syncs: We set up automated ELT pipelines to refresh your data warehouse on a schedule (e.g., every 15 minutes or hourly), ensuring your BI reports are always up to date without hitting API limits.
Custom Sync Logic & Triggers: We map your unique data model. "When a 'Contract' custom object is updated in HubSpot, sync the new ARR value to the data warehouse for Looker revenue reporting."
High-Volume Data Handling: Our architecture is designed for scale. We efficiently handle the export of millions of contacts, deals, and engagement events (email opens, clicks), ensuring your analytics never slow down.

Comprehensive Object & Field Mapping

We ensure your entire CRM data model is accurately represented in your analytics environment.

HubSpot

Looker (via Data Warehouse)

Contacts
Companies
Deals
Tickets
Custom Objects
Engagements (Calls, Emails)
Form Submissions
Owners

contacts table
companies table
deals table
tickets table
custom_objects tables
engagements table
form_submissions table
owners table (for performance reporting)

Contacts contacts table
Companies companies table
Deals deals table
Tickets tickets table
Custom Objects custom_objects tables
Engagements (Calls, Emails) engagements table
Form Submissions form_submissions table
Owners owners table (for performance reporting)

Transparent, Project-Based Pricing

No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.

A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.

Why Integrate IQ?

Our four pillars for delivering successful outcomes on complex projects.

Mastery of Complexity

We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.

Pragmatic Innovation

Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.

De-Risking the Process

Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.

The Expert You Call

We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'

Schedule a Consultation

Check Out Our Case Studies

How Integrate IQ Helped an Elder Care Nonprofit Unify Operations with a Salesforce Route4Me Integration

How Integrate IQ Helped a 60-Year Staffing Leader Unify Operations with a HubSpot – Avionté Integration

How a 95-Year Financial Institution Accelerated Loan Processing with Integrate IQ

How a Lawn & Tree Care Leader Unified Systems and Scaled Smarter with Integrate IQ

How a Northwest Construction Supplier Unified Sales Data with Integrate IQ

How a Premium Dog Care Brand Unleashed Growth with Integrate IQ

How a Leading Lawn Care Company Streamlined Operations and Grew Smarter with Integrate IQ

Trusted by Leaders, Proven by Results

Trusted by High-Growth Companies

See why leaders at scaling companies partner with Integrate IQ's experts.

I've been working with Integrate IQ for over 2 years now. We've had several outside systems that we wanted integrated with our HubSpot instance. From project planning and scoping, through build, and after deployment support, the team at Integrate IQ has been exemplary to work with. They've delivered on all commitments, helped established reasonable time frames for deliverables, and kept lines of communication open.

Marohn, M

We've partnered with Integrate IQ for over five years to develop integrations between our complex and not-so-widely-known ERP. They understand HubSpot's strengths, weaknesses and limitations, and are able to easily adapt to our evolving needs. They had an ownership change a few years ago, but that did not impact their expertise/service. We really appreciate our relationship with IIQ and recommend them to anyone looking to embed HubSpot deeper into their organization's systems.

Craychee, A

Integrate IQ has been great to work with! As someone who can be intimidated when things get too technical, they made the process of outlining our integration very approachable and understandable. They're great to work with and built the integration that we asked for, and then continued to work with us to fine-tune the tool over time as we figured out exactly what we needed.

Lauren Little

Integrate has been fantastic to work with. They helped us implement our CRM, design a framework for our pipeline that works perfectly and they built out an integration between HubSpot and Netsuite which allows our data to flow seamlessly. They've been an invaluable partner in our growth.

Whipple, M

We worked with Integrate IQ on a complex integration and now we have a fantastic solution that makes HubSpot work even better!

Ben Donahower

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HubSpot Is the Platform. We Make It Perform

Why Businesses Trust Integrate IQ for a Smarter HubSpot Experience

Frequently Asked Questions

While there are some direct connectors for Looker, enterprise Looker implementations typically require data to be warehoused first (e.g., in BigQuery or Snowflake). We build and manage this pipeline for you.

Yes. Our integration extracts all Custom Object data and schemas, allowing you to report on unique business entities like "Subscriptions," "Properties," or "Shipments" alongside standard objects.

We configure the sync frequency based on your needs and API limits. Common setups range from every 15 minutes to daily nightly syncs for historical analysis.

Absolutely. This is a primary use case. By centralizing both data sources in Looker, you can build powerful attribution models that track the customer journey from initial web visit to closed deal.

See Your Business Clearly

Stop guessing with spreadsheet reports. Schedule a free discovery call, and we'll show you how to connect HubSpot and Looker to unlock the true power of your data.