HubSpot Diamond Solutions Partner

HubSpot & Omnisend Integration: Connect Your CRM to Your E-commerce Marketing

Bridge the gap between your HubSpot sales pipeline and Omnisend's e-commerce marketing platform. This integration syncs customer, order, and engagement data for a true 360-degree view.

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98.5%

Client Retention

300+

Platforms Integrated

20B+

Fields Synced Annually

HubSpot Diamond Partner

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Discover how top companies use their CRM to power marketing, sales & growth. No spam. No sales pitch. Just expert insights from certified HubSpot professionals.

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Get Your Free HubSpot Consultation + Claim The 2025 CRM Growth Playbook Instantly for FREE

Discover how top companies use their CRM to power marketing, sales & growth. No spam. No sales pitch. Just expert insights from certified HubSpot professionals.

🎁Bonus: Submit the form to Instantly download The 2025 CRM Growth Playbook for highest ROI
(Offer valid for Limited Time Only)

Supercharge Omnisend with Your HubSpot CRM Data

Stop sending one-size-fits-all campaigns. This integration pipes your rich HubSpot CRM data into Omnisend, allowing you to build hyper-targeted segments based on real-time sales and service activity.

Build Smarter Segments: Automatically sync HubSpot lifecycle stages, deal statuses, and contact owners to Omnisend for granular segmentation.

Align Sales and Marketing: Automatically add a contact to a "do not market" list in Omnisend when a HubSpot sales rep logs a call or moves a deal to "Negotiation."

Personalize at Scale: Trigger Omnisend campaigns based on HubSpot properties. Send a special offer to contacts in your "VIP Customer" segment or a re-engagement email based on a sales rep's notes.

Stop sending one-size-fits-all campaigns. This integration pipes your rich HubSpot CRM data into Omnisend, allowing you to build hyper-targeted segments based on real-time sales and service activity.

Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.

Kathleen Rush

Manager, Strategic Partner Development Team at HubSpot

Turn E-commerce Engagement into HubSpot Revenue

Your Omnisend platform is a goldmine of customer intelligence. This integration pipes that data back into HubSpot, giving your GTM teams the insights they need to upsell, retain, and close.

Log All E-commerce Activity: Automatically log Omnisend campaign engagement (email opens, clicks), SMS messages, and abandoned cart events on the HubSpot contact timeline.

Create & Update Contacts: Instantly create or update HubSpot contacts from new Omnisend form submissions or subscribers, routing them to the correct sales rep.

Prove True Marketing ROI: Sync Omnisend purchase data back to HubSpot, allowing you to build reports that tie actual e-commerce revenue to your HubSpot marketing campaigns.

Trigger Sales Actions: Automatically create a HubSpot task for a sales rep to follow up when a high-value contact abandons a cart or clicks a "request a demo" link in an Omnisend email.

Your Omnisend platform is a goldmine of customer intelligence. This integration pipes that data back into HubSpot, giving your GTM teams the insights they need to upsell, retain, and close.

A Flexible Sync Built for Your E-commerce Stack

Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.

Built for Your Business Process

Standard connectors are rigid. They can't handle your custom HubSpot properties or the specific triggers from Omnisend's omnichannel platform. We build a custom, bi-directional integration that maps to your unique e-commerce workflow.

Bi-Directional & Uni-Directional Sync: We configure a true two-way sync for customer and contact data to keep your platforms aligned. We then map e-commerce events (like orders and abandoned carts) one-way to HubSpot for a clean, reportable activity feed.
Real-time & Scheduled Syncs: Sync new subscribers and form submissions in real-time to trigger instant follow-up. Run scheduled, nightly syncs to update all contact records with their latest purchase history and lifetime value.
Custom Sync Logic & Triggers: We build the rules you need. Only sync a new contact to HubSpot if their order value is over $500. Automatically create a HubSpot deal when a contact triggers an Omnisend abandoned cart workflow.
High-Volume Data Handling: Our integration is built to handle large e-commerce databases and high-volume campaign activity, ensuring your data syncs reliably without hitting API limits.

Comprehensive Object & Field Mapping

Send CRM data as context and receive AI-generated output back.

HubSpot

Omnisend

Contacts
Companies
Deals
Custom Object (Carts)
Custom Object (Orders)
Engagements (Notes)
Contact Properties

Subscribers / Contacts
(Associated via Contact)
(Mapped from Orders)
Abandoned Carts
Orders / Purchases
Campaign Activity (Clicks, Opens)
Custom Fields / Segments

Contacts Subscribers / Contacts
Companies (Associated via Contact)
Deals (Mapped from Orders)
Custom Object (Carts) Abandoned Carts
Custom Object (Orders) Orders / Purchases
Engagements (Notes) Campaign Activity (Clicks, Opens)
Contact Properties Custom Fields / Segments

Transparent, Project-Based Pricing

No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.

A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.

Why Integrate IQ?

Our four pillars for delivering successful outcomes on complex projects.

Mastery of Complexity

We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.

Pragmatic Innovation

Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.

De-Risking the Process

Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.

The Expert You Call

We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'

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Check Out Our Case Studies

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How a Northwest Construction Supplier Unified Sales Data with Integrate IQ

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How a Leading Lawn Care Company Streamlined Operations and Grew Smarter with Integrate IQ

Trusted by Leaders, Proven by Results

Trusted by High-Growth Companies

See why leaders at scaling companies partner with Integrate IQ's experts.

I've been working with Integrate IQ for over 2 years now. We've had several outside systems that we wanted integrated with our HubSpot instance. From project planning and scoping, through build, and after deployment support, the team at Integrate IQ has been exemplary to work with. They've delivered on all commitments, helped established reasonable time frames for deliverables, and kept lines of communication open.

Marohn, M

We've partnered with Integrate IQ for over five years to develop integrations between our complex and not-so-widely-known ERP. They understand HubSpot's strengths, weaknesses and limitations, and are able to easily adapt to our evolving needs. They had an ownership change a few years ago, but that did not impact their expertise/service. We really appreciate our relationship with IIQ and recommend them to anyone looking to embed HubSpot deeper into their organization's systems.

Craychee, A

Integrate IQ has been great to work with! As someone who can be intimidated when things get too technical, they made the process of outlining our integration very approachable and understandable. They're great to work with and built the integration that we asked for, and then continued to work with us to fine-tune the tool over time as we figured out exactly what we needed.

Lauren Little

Integrate has been fantastic to work with. They helped us implement our CRM, design a framework for our pipeline that works perfectly and they built out an integration between HubSpot and Netsuite which allows our data to flow seamlessly. They've been an invaluable partner in our growth.

Whipple, M

We worked with Integrate IQ on a complex integration and now we have a fantastic solution that makes HubSpot work even better!

Ben Donahower

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HubSpot Is the Platform. We Make It Perform

Why Businesses Trust Integrate IQ for a Smarter HubSpot Experience

Frequently Asked Questions

Native connectors and middleware like Zapier are great for basic, one-way contact syncs. Our custom solution provides a deep, bi-directional sync that can map custom objects, sync abandoned carts, and trigger workflows in both directions based on your unique business logic.

Yes. We can create a custom object in HubSpot for "Abandoned Carts" and sync this data from Omnisend. This allows you to create tasks for your sales team to follow up on high-value abandoned checkouts.

Yes. We can map Omnisend's omnichannel engagement, including SMS and push notification sends/clicks, as custom timeline events on the HubSpot contact record.

Yes. We can sync HubSpot deal stages or lifecycle stages to a custom field in Omnisend, allowing you to create segments and suppress marketing to contacts who are in an active sales cycle.

See What a Truly Unified E-commerce GTM Stack Looks Like

Ready to stop guessing at your marketing ROI and start using your e-commerce data to drive sales? Schedule a free discovery call. We'll map out your data flow and show you exactly how to connect HubSpot and Omnisend.