HubSpot Diamond Solutions Partner

Unify Your GTM Teams: The HubSpot & Pardot Integration That Finally Aligns Marketing

Stop the data chaos between your two marketing platforms. This integration syncs HubSpot and Pardot (Marketing Cloud Account Engagement) using Salesforce as the central hub, creating a single, unified view of your entire customer journey.

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98.5%

Client Retention

300+

Platforms Integrated

20B+

Fields Synced Annually

HubSpot Diamond Partner

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Get Your Free HubSpot Consultation + Claim The 2025 CRM Growth Playbook Instantly for FREE

Discover how top companies use their CRM to power marketing, sales & growth. No spam. No sales pitch. Just expert insights from certified HubSpot professionals.

🎁Bonus: Submit the form to Instantly download The 2025 CRM Growth Playbook for highest ROI
(Offer valid for Limited Time Only)

Give Your Pardot Team Full Funnel-Visibility

Stop wondering what your inbound team is doing. This integration pushes HubSpot's powerful inbound marketing and sales activities into your shared Salesforce records. This gives your Pardot-based teams a complete picture of the customer's engagement.

See All Engagement: Sync HubSpot form submissions, website activity, and email engagement as tasks or custom objects in Salesforce, making them visible to Pardot users.

Align Nurture Streams: Prevent "double-marketing" by creating rules that pause Pardot Engagement Studio programs when a contact is active in a HubSpot workflow.

Unify Lead Scoring: Add HubSpot-based activities (like "Demo Request") to the central lead score in Salesforce, giving your Pardot team a more accurate, holistic view of lead quality.

Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.

Kathleen Rush

Manager, Strategic Partner Development Team at HubSpot

Empower Your HubSpot Users with Deep Sales Data

Stop your HubSpot-based teams from working with incomplete data. This integration syncs critical B2B engagement data from Pardot back to HubSpot, giving your marketers and sales reps the deep-funnel insights they've been missing.

Sync Pardot Scores & Grades: Map Pardot's prospect score and grade to custom properties on the HubSpot contact record, allowing for smarter segmentation and sales prioritization.

View Pardot Campaign Activity: Log Pardot email sends, opens, and clicks on the HubSpot contact's timeline, giving your team a complete, unified activity feed.

See Salesforce Opportunity Data: Sync all opportunity and account data that Pardot is connected to, giving your HubSpot team full visibility into pipeline and revenue attribution.

A Custom Tri-Sync Architecture via Salesforce

Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.

Built for Your Business Process

HubSpot and Pardot are competitors; they are not designed to connect directly. Both are designed to connect to Salesforce. We build a custom integration that uses Salesforce as the "source of truth," mastering the data flow between all three platforms to prevent data conflicts and sync errors.

Bi-Directional Sync (via Salesforce): You get a true, bi-directional sync. We map HubSpot Contacts to Salesforce Leads/Contacts and ensure Pardot Prospects sync to those same records, creating one unified constituent profile.
Real-time & Scheduled Syncs: We manage the sync timing of both connectors (Pardot's near real-time 2-4 minute sync and HubSpot's) to prevent API limit issues and ensure data is updated in the correct order.
Custom Sync Logic & Triggers: This is our value. We build custom logic to determine the "source of truth" for every field. For example: "If a contact fills out a HubSpot form, update the Salesforce record, which then syncs to Pardot, adding the prospect to a Pardot Engagement Studio program."
High-Volume Data Handling: Our architecture is built to manage the complex data flow and high API call volume from two separate marketing automation platforms and a CRM, ensuring reliable, scalable performance.

Comprehensive Object & Field Mapping

We connect your two marketing platforms through your CRM, creating a single, unified data model for your GTM teams.

HubSpot

Pardot

Contacts
Companies
Deals
HubSpot Campaigns
HubSpot Score (Property)
Contact Activity
HubSpot Lists

Prospects
Accounts
Opportunities (Syncs from SF)
Connected Campaigns
Pardot Score
Prospect Engagement History
Pardot Lists / Segmentation

Contacts Prospects
Companies Accounts
Deals Opportunities (Syncs from SF)
HubSpot Campaigns Connected Campaigns
HubSpot Score (Property) Pardot Score
Contact Activity Prospect Engagement History
HubSpot Lists Pardot Lists / Segmentation

Transparent, Project-Based Pricing

No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.

A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.

Why Integrate IQ?

Our four pillars for delivering successful outcomes on complex projects.

Mastery of Complexity

We thrive on custom API integrations, multi-system migrations, and "messy data" that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.

Pragmatic Innovation

Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.

De-Risking the Process

Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That's how we maintain a 98.5% customer retention rate.

The Expert You Call

We're a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.

Schedule a Consultation

Check Out Our Case Studies

How Integrate IQ Helped an Elder Care Nonprofit Unify Operations with a Salesforce Route4Me Integration

How Integrate IQ Helped a 60-Year Staffing Leader Unify Operations with a HubSpot – Avionté Integration

How a 95-Year Financial Institution Accelerated Loan Processing with Integrate IQ

How a Lawn & Tree Care Leader Unified Systems and Scaled Smarter with Integrate IQ

How a Northwest Construction Supplier Unified Sales Data with Integrate IQ

How a Premium Dog Care Brand Unleashed Growth with Integrate IQ

How a Leading Lawn Care Company Streamlined Operations and Grew Smarter with Integrate IQ

Trusted by Leaders, Proven by Results

Trusted by High-Growth Companies

See why leaders at scaling companies partner with Integrate IQ's experts.

I've been working with Integrate IQ for over 2 years now. We've had several outside systems that we wanted integrated with our HubSpot instance. From project planning and scoping, through build, and after deployment support, the team at Integrate IQ has been exemplary to work with. They've delivered on all commitments, helped established reasonable time frames for deliverables, and kept lines of communication open.

Marohn, M

We've partnered with Integrate IQ for over five years to develop integrations between our complex and not-so-widely-known ERP. They understand HubSpot's strengths, weaknesses and limitations, and are able to easily adapt to our evolving needs. They had an ownership change a few years ago, but that did not impact their expertise/service. We really appreciate our relationship with IIQ and recommend them to anyone looking to embed HubSpot deeper into their organization's systems.

Craychee, A

Integrate IQ has been great to work with! As someone who can be intimidated when things get too technical, they made the process of outlining our integration very approachable and understandable. They're great to work with and built the integration that we asked for, and then continued to work with us to fine-tune the tool over time as we figured out exactly what we needed.

Lauren Little

Integrate has been fantastic to work with. They helped us implement our CRM, design a framework for our pipeline that works perfectly and they built out an integration between HubSpot and Netsuite which allows our data to flow seamlessly. They've been an invaluable partner in our growth.

Whipple, M

We worked with Integrate IQ on a complex integration and now we have a fantastic solution that makes HubSpot work even better!

Ben Donahower

Schedule Your Integration Discovery Call

HubSpot Is the Platform. We Make It Perform

Why Businesses Trust Integrate IQ for a Smarter HubSpot Experience

Frequently Asked Questions

This is common in large enterprises, especially after a merger or acquisition where one company uses the HubSpot stack and the other uses the Salesforce/Pardot stack.

No. A direct sync is not feasible as they are competing platforms. Our solution uses Salesforce as the required central database. We expertly manage both the HubSpot-Salesforce connector and the Pardot-Salesforce connector to force them to work in harmony.

We build strict data mastering rules in Salesforce. We use email address and other unique identifiers to ensure that a HubSpot Contact and a Pardot Prospect map to the exact same Lead or Contact record in Salesforce, eliminating duplicates.

Yes. When a contact fills out a HubSpot form, we sync that data to the Salesforce record. We then build a trigger in Salesforce that adds the corresponding Pardot Prospect to the correct Pardot campaign or Engagement Studio program.

Unify Your Competing Marketing Platforms

Stop fighting data silos and letting your marketing teams work from different realities. Schedule a free discovery call, and we'll map out a custom integration that unifies your HubSpot, Pardot, and Salesforce data.

Book Your HubSpot Discovery Call!

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June 4, 2026