HubSpot Diamond Solutions Partner
HubSpot + TwentyThree Integration: Turn Video Engagement into Revenue
Connect TwentyThree’s video marketing platform to HubSpot. Track every play, automate follow-up based on watch time, and prove the ROI of your webinars and video content.
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Empower Your Video Strategy with CRM Data
Give your marketing team the ability to prove video impact. By syncing HubSpot data to TwentyThree, you move beyond vanity metrics like "views" to business metrics like "leads generated" and "pipeline influenced."
Capture Qualified Leads: Sync leads captured in TwentyThree video collectors directly to HubSpot lists, ensuring immediate availability for nurturing.
Webinar Automation: Seamlessly sync webinar registrations and attendance status to HubSpot to trigger pre-event reminders and post-event follow-ups.
De-Anonymize Viewers: Use HubSpot tracking cookies to identify which known contacts are watching your videos, even if they don't fill out a new form.
Attribute Revenue: Link specific video assets to "Closed-Won" deals in HubSpot to understand which content actually drives revenue.
Give your marketing team the ability to prove video impact. By syncing HubSpot data to TwentyThree, you move beyond vanity metrics like "views" to business metrics like "leads generated" and "pipeline influenced."
Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.
Turn Video Engagement into Sales Triggers
Your HubSpot dashboard needs behavioral data to be effective. Our integration pipes "Percentage Watched" and webinar activity back into the contact timeline, triggering powerful automation.
Lead Scoring: Build scoring models in HubSpot that award points when a prospect watches > 50% of a product demo or attends a live webinar.
Automated Outreach: Trigger an email sequence immediately after a user finishes a specific tutorial, sending them relevant related content.
Sales Context: Arm reps with a full "Watch History" on the contact record so they know exactly which pain points the prospect is researching.
Segment Lists: Create hyper-targeted lists based on video topics (e.g., "Contacts who watched the Security Webinar") for better ad targeting.
Your HubSpot dashboard needs behavioral data to be effective. Our integration pipes "Percentage Watched" and webinar activity back into the contact timeline, triggering powerful automation.
A Flexible Sync Architecture for Video
Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.
Built for Your Business Process
Video data is high-volume and granular. We build your sync configuration to filter out the noise and deliver only the high-signal engagement data your revenue teams need.
- Bi-Directional & Uni-Directional Sync: Keep contact info aligned bi-directionally, while pushing high-volume video events one-way
- Real-time & Scheduled Syncs: Instant contact creation on form fill + batch syncs for analytics
- Custom Sync Logic & Triggers: Sync events only if watch percentage > 25% to avoid clutter
- High-Volume Data Handling: Massive video analytics and webinar streams without slowing HubSpot
Comprehensive Object and Field Mapping
We map the data that matters, connecting your content library directly to your customer records.
HubSpot
TwentyThree
- Contacts
- Forms
- Activity Timeline
- Lists
- Custom Properties
- Landing Pages
- Viewers / Leads
- Collectors
- Video Plays / Webinar Attendance
- Webinar Registrants
- Last Video Watched, Engagement Score
- Video LPs / Webinar Rooms
- Contacts Viewers / Leads
- Forms Collectors
- Activity Timeline Video Plays / Webinar Attendance
- Lists Webinar Registrants
- Custom Properties Last Video Watched, Engagement Score
- Landing Pages Video LPs / Webinar Rooms
Transparent, Project-Based Pricing
No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.
A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.
Why Integrate IQ?
Our four pillars for delivering successful outcomes on complex projects.
Mastery of Complexity
We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.
Pragmatic Innovation
Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.
De-Risking the Process
Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.
The Expert You Call
We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'
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Frequently Asked Questions
We sync specific webinar statuses (Registered, Attended, No-Show) to HubSpot, allowing for distinct workflows for each group, unlike a generic meeting invite.
Yes. We map "Percentage Watched" to a HubSpot property. You can assign points (e.g., +10 points) when that property hits a specific threshold like 75%.
Absolutely. The integration tracks engagement equally for live webinars and on-demand video replays, ensuring all consumption is captured.
Yes. We post these events to the HubSpot Activity Timeline. A sales rep can see the video title, percent watched, and date before calling the prospect.
We use the email address as the unique identifier. If a known contact fills out a video form (Collector), we update their existing record rather than creating a duplicate.
Prove the Value of Your Video Content
Don't let your video metrics live in a silo. Schedule a discovery call to see how a unified HubSpot and TwentyThree system can transform your webinars and videos into a lead generation engine.
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