HubSpot Diamond Solutions Partner

HubSpot + TwentyThree Integration: Turn Video Engagement into Revenue

Connect TwentyThree’s video marketing platform to HubSpot. Track every play, automate follow-up based on watch time, and prove the ROI of your webinars and video content.

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98.5%

Client Retention

300+

Platforms Integrated

20B+

Fields Synced Annually

HubSpot Diamond Partner

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Empower Your Video Strategy with CRM Data

Give your marketing team the ability to prove video impact. By syncing HubSpot data to TwentyThree, you move beyond vanity metrics like "views" to business metrics like "leads generated" and "pipeline influenced."

Capture Qualified Leads: Sync leads captured in TwentyThree video collectors directly to HubSpot lists, ensuring immediate availability for nurturing.

Webinar Automation: Seamlessly sync webinar registrations and attendance status to HubSpot to trigger pre-event reminders and post-event follow-ups.

De-Anonymize Viewers: Use HubSpot tracking cookies to identify which known contacts are watching your videos, even if they don't fill out a new form.

Attribute Revenue: Link specific video assets to "Closed-Won" deals in HubSpot to understand which content actually drives revenue.

Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.

Kathleen Rush

Manager, Strategic Partner Development Team at HubSpot

Turn Video Engagement into Sales Triggers

Your HubSpot dashboard needs behavioral data to be effective. Our integration pipes "Percentage Watched" and webinar activity back into the contact timeline, triggering powerful automation.

Lead Scoring: Build scoring models in HubSpot that award points when a prospect watches > 50% of a product demo or attends a live webinar.

Automated Outreach: Trigger an email sequence immediately after a user finishes a specific tutorial, sending them relevant related content.

Sales Context: Arm reps with a full "Watch History" on the contact record so they know exactly which pain points the prospect is researching.

Segment Lists: Create hyper-targeted lists based on video topics (e.g., "Contacts who watched the Security Webinar") for better ad targeting.

Your HubSpot dashboard needs behavioral data to be effective. Our integration pipes "Percentage Watched" and webinar activity back into the contact timeline, triggering powerful automation.

A Flexible Sync Architecture for Video

Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.

Built for Your Business Process

Video data is high-volume and granular. We build your sync configuration to filter out the noise and deliver only the high-signal engagement data your revenue teams need.

Bi-Directional & Uni-Directional Sync: Keep contact info aligned bi-directionally, while pushing high-volume video events one-way
Real-time & Scheduled Syncs: Instant contact creation on form fill + batch syncs for analytics
Custom Sync Logic & Triggers: Sync events only if watch percentage > 25% to avoid clutter
High-Volume Data Handling: Massive video analytics and webinar streams without slowing HubSpot

Comprehensive Object and Field Mapping

We map the data that matters, connecting your content library directly to your customer records.

HubSpot

TwentyThree

Contacts
Forms
Activity Timeline
Lists
Custom Properties
Landing Pages

Viewers / Leads
Collectors
Video Plays / Webinar Attendance
Webinar Registrants
Last Video Watched, Engagement Score
Video LPs / Webinar Rooms

Contacts Viewers / Leads
Forms Collectors
Activity Timeline Video Plays / Webinar Attendance
Lists Webinar Registrants
Custom Properties Last Video Watched, Engagement Score
Landing Pages Video LPs / Webinar Rooms

Transparent, Project-Based Pricing

No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.

A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.

Why Integrate IQ?

Our four pillars for delivering successful outcomes on complex projects.

Mastery of Complexity

We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.

Pragmatic Innovation

Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.

De-Risking the Process

Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.

The Expert You Call

We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'

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Check Out Our Case Studies

How Integrate IQ Helped an Elder Care Nonprofit Unify Operations with a Salesforce Route4Me Integration

How Integrate IQ Helped a 60-Year Staffing Leader Unify Operations with a HubSpot – Avionté Integration

How a 95-Year Financial Institution Accelerated Loan Processing with Integrate IQ

How a Lawn & Tree Care Leader Unified Systems and Scaled Smarter with Integrate IQ

How a Northwest Construction Supplier Unified Sales Data with Integrate IQ

How a Premium Dog Care Brand Unleashed Growth with Integrate IQ

How a Leading Lawn Care Company Streamlined Operations and Grew Smarter with Integrate IQ

Trusted by Leaders, Proven by Results

Trusted by High-Growth Companies

See why leaders at scaling companies partner with Integrate IQ's experts.

I've been working with Integrate IQ for over 2 years now. We've had several outside systems that we wanted integrated with our HubSpot instance. From project planning and scoping, through build, and after deployment support, the team at Integrate IQ has been exemplary to work with. They've delivered on all commitments, helped established reasonable time frames for deliverables, and kept lines of communication open.

Marohn, M

We've partnered with Integrate IQ for over five years to develop integrations between our complex and not-so-widely-known ERP. They understand HubSpot's strengths, weaknesses and limitations, and are able to easily adapt to our evolving needs. They had an ownership change a few years ago, but that did not impact their expertise/service. We really appreciate our relationship with IIQ and recommend them to anyone looking to embed HubSpot deeper into their organization's systems.

Craychee, A

Integrate IQ has been great to work with! As someone who can be intimidated when things get too technical, they made the process of outlining our integration very approachable and understandable. They're great to work with and built the integration that we asked for, and then continued to work with us to fine-tune the tool over time as we figured out exactly what we needed.

Lauren Little

Integrate has been fantastic to work with. They helped us implement our CRM, design a framework for our pipeline that works perfectly and they built out an integration between HubSpot and Netsuite which allows our data to flow seamlessly. They've been an invaluable partner in our growth.

Whipple, M

We worked with Integrate IQ on a complex integration and now we have a fantastic solution that makes HubSpot work even better!

Ben Donahower

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HubSpot Is the Platform. We Make It Perform

Why Businesses Trust Integrate IQ for a Smarter HubSpot Experience

Frequently Asked Questions

We sync specific webinar statuses (Registered, Attended, No-Show) to HubSpot, allowing for distinct workflows for each group, unlike a generic meeting invite.

Yes. We map "Percentage Watched" to a HubSpot property. You can assign points (e.g., +10 points) when that property hits a specific threshold like 75%.

Absolutely. The integration tracks engagement equally for live webinars and on-demand video replays, ensuring all consumption is captured.

Yes. We post these events to the HubSpot Activity Timeline. A sales rep can see the video title, percent watched, and date before calling the prospect.

We use the email address as the unique identifier. If a known contact fills out a video form (Collector), we update their existing record rather than creating a duplicate.

Prove the Value of Your Video Content

Don't let your video metrics live in a silo. Schedule a discovery call to see how a unified HubSpot and TwentyThree system can transform your webinars and videos into a lead generation engine.