HubSpot Diamond Solutions Partner

HubSpot and Keap Integration: Unify Your Sales & Marketing Engine

Eliminate data silos between your growth platforms. Our deep integration syncs HubSpot and Keap to automate lead handoffs and create a single, unified customer view.

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98.5%

Client Retention

300+

Platforms Integrated

20B+

Fields Synced Annually

HubSpot Diamond Partner

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Fuel Your Keap Sales Campaigns with HubSpot's Inbound Leads

Power Keap's legendary campaign builder with a steady flow of high-quality leads from HubSpot's top-tier inbound marketing engine. Our integration seamlessly passes new leads and their rich marketing context from HubSpot to Keap, ensuring your sales team can engage immediately with the right message.

Automate Lead Handoffs: Instantly sync new leads from HubSpot forms, pop-ups, and chatbots directly into Keap, applying the correct tags to trigger your proven follow-up campaigns.

Empower Sales with Full Context: Give your sales team in Keap deep insight into a lead's HubSpot engagement, including which website pages they've visited, content they've downloaded, and emails they've opened.

Leverage Granular Segmentation: Use HubSpot lifecycle stages and properties to apply specific tags in Keap, ensuring leads are automatically funneled into the most relevant and effective sales automation sequence.

Achieve True Closed-Loop Reporting in HubSpot

Finally, see the true ROI of your marketing efforts. By syncing sales outcomes and payment data from Keap back into HubSpot, your marketing team gains full visibility into which campaigns are generating actual revenue. This closed-loop reporting enables you to double down on what works and optimize your marketing spend.

Accurately Measure Marketing ROI: Sync Keap opportunity stages, closed-won status, and even invoice data back to HubSpot to attribute real revenue directly to your marketing campaigns.

Create Targeted Customer Campaigns: Use Keap purchase history and tags to build "Smart Lists" in HubSpot, allowing you to run highly targeted upsell, cross-sell, and new product announcement campaigns.

Align Sales and Marketing Data: A real-time, bi-directional sync of contact, company, and deal data ensures both teams are always working from the most current information, eliminating confusion and manual updates.

A Flexible Sync Architecture for Your Growing Business

Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.

Built for Your Business Process

Your sales and marketing process is your competitive edge. Off-the-shelf connectors force you into a rigid data model that can break your carefully crafted campaigns. Our integration is built to adapt to your unique workflow, including your custom fields and critical tag-based automation.

Bi-Directional & Uni-Directional Sync: Keep contact and deal data perfectly aligned across both platforms, with full control over which system is the source of truth for every field.
Real-time & Scheduled Syncs: Use a real-time sync for critical lead handoffs and deal updates, and scheduled syncs for large-volume data updates to maintain system performance.
Custom Sync Logic & Triggers: Implement rules that fit your process. For example, only sync a contact to Keap once their HubSpot lead score exceeds a specific threshold.
High-Volume Data Handling: Our architecture is engineered to reliably manage a large database of contacts, companies, and deals as your business scales.

Comprehensive Object & Field Mapping

We support all the critical objects that power your sales and marketing, ensuring that no data is left behind, especially Keap's powerful tagging system.

HubSpot

Keap

Contacts
Companies
Deals
Custom Objects

Leads/Contacts
Accounts
Opportunities
Custom Objects

Contacts Leads/Contacts
Companies Accounts
Deals Opportunities
Custom Objects Custom Objects

Why Integrate IQ?

Our four pillars for delivering successful outcomes on complex projects.

Mastery of Complexity

We thrive on custom API integrations, multi-system migrations, and "messy data" that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.

Pragmatic Innovation

Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.

De-Risking the Process

Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That's how we maintain a 98.5% customer retention rate.

The Expert You Call

We're a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'

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Trusted by High-Growth Companies

See why leaders at scaling companies partner with Integrate IQ's experts.

I've been working with Integrate IQ for over 2 years now. We've had several outside systems that we wanted integrated with our HubSpot instance. From project planning and scoping, through build, and after deployment support, the team at Integrate IQ has been exemplary to work with. They've delivered on all commitments, helped established reasonable time frames for deliverables, and kept lines of communication open.

Marohn, M

We've partnered with Integrate IQ for over five years to develop integrations between our complex and not-so-widely-known ERP. They understand HubSpot's strengths, weaknesses and limitations, and are able to easily adapt to our evolving needs. They had an ownership change a few years ago, but that did not impact their expertise/service. We really appreciate our relationship with IIQ and recommend them to anyone looking to embed HubSpot deeper into their organization's systems.

Craychee, A

Integrate IQ has been great to work with! As someone who can be intimidated when things get too technical, they made the process of outlining our integration very approachable and understandable. They're great to work with and built the integration that we asked for, and then continued to work with us to fine-tune the tool over time as we figured out exactly what we needed.

Lauren Little

Integrate has been fantastic to work with. They helped us implement our CRM, design a framework for our pipeline that works perfectly and they built out an integration between HubSpot and Netsuite which allows our data to flow seamlessly. They've been an invaluable partner in our growth.

Whipple, M

We worked with Integrate IQ on a complex integration and now we have a fantastic solution that makes HubSpot work even better!

Ben Donahower

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Frequently Asked Questions

While basic tools can handle simple "new contact" triggers, they often fail with the complexities of a true sales and marketing sync. Our solution provides a deep, bi-directional sync for deal stages and, most importantly, for Keap Tags, which are the foundation of Keap's automation engine. This ensures your campaigns run as intended.

We offer a flexible, bi-directional sync for tags. We can map Keap tags to a multi-checkbox property in HubSpot for easy segmentation and list building. We can also add or remove tags in Keap based on a contact's lifecycle stage or property changes in HubSpot, keeping your automation perfectly aligned.

Yes, we specialize in migrations. Our process includes a full historical data sync of your contacts, companies, opportunities, notes, and tags. This ensures a seamless transition to a new platform with no loss of your valuable customer and sales history.

Absolutely. When a lead submits a HubSpot form, our integration can instantly create the contact in Keap, apply specific tags (e.g., "Website Lead," "Ebook Download"), and add them to the correct Keap campaign to begin immediate, automated follow-up, ensuring zero lead leakage.

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May 6, 2026