HubSpot Diamond Solutions Partner

HubSpot & ON24 Integration: Turn Webinars into Revenue

Stop treating webinars like a black box. This integration syncs ON24’s deep engagement metrics—like poll responses and engagement scores—directly into HubSpot, turning passive viewers into prioritized sales leads.

Schedule Your Integration Discovery Call See Integration Recipes

98.5%

Client Retention

300+

Platforms Integrated

20B+

Fields Synced Annually

HubSpot Diamond Partner

Get Your Free HubSpot Consultation + Claim The 2026 CRM Growth Playbook Instantly for FREE

Discover how top companies use their CRM to power marketing, sales & growth. No spam. No sales pitch. Just expert insights from certified HubSpot professionals.

🎁Bonus: Submit the form to Instantly download The 2026 CRM Growth Playbook for highest ROI
(Offer valid for Limited Time Only)

Streamline Your Webinar Operations

Stop manually uploading CSVs of registrants 15 minutes before the event starts. This integration connects your HubSpot landing pages directly to the ON24 console, ensuring a seamless, automated flow from "Register" to "Attend."

Automate Registration: Instantly register prospects for ON24 events the moment they fill out a HubSpot form, sending them a personalized, branded login link immediately.

Personalize the Experience: Pass HubSpot contact data (like Industry or Job Role) to the ON24 console to dynamically display relevant content offers or CTAs during the live event.

Eliminate Data Silos: Ensure that every registrant—whether they came from an email, a partner site, or a paid ad—is captured in both systems instantly.

Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.

Kathleen Rush

Manager, Strategic Partner Development Team at HubSpot

Turn Attendee Engagement into Actionable Data

Stop guessing which attendees are ready to buy. This integration pushes rich interaction data from ON24 back to the HubSpot contact timeline, giving your GTM team a second-by-second view of prospect intent.

Sync Engagement Scores: Automatically map ON24’s proprietary "Engagement Score" (0–10) to a custom property in HubSpot, allowing you to score leads based on intensity, not just attendance.

Log Polls & Q&A: Sync every poll answer and question asked during the webinar directly to the contact’s activity feed, giving sales reps the perfect icebreaker for their follow-up call.

Trigger Post-Event Workflows: Differentiate your follow-up. Automatically send a "Thanks for asking..." email to users who submitted questions, and a "Sorry we missed you" sequence to no-shows.

Track Content Consumption: See exactly which resources a prospect downloaded from the webinar console directly in their HubSpot timeline.

A Flexible Sync Architecture for Event Data

Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.

Built for Your Business Process

Bi-directional & uni-directional sync, real-time & scheduled, custom triggers, and high-volume handling.

Bi-Directional & Uni-Directional Sync: Push registrants from HubSpot to ON24, and pull deep engagement metrics back.
Real-time & Scheduled Syncs: Registrations sync in real-time. Attendee data and engagement scores sync post-event.
Custom Sync Logic & Triggers: Rules that fit your exact funnel.
High-Volume Data Handling: Handles massive events without issues.

Comprehensive Object & Field Mapping

We connect your event data to your CRM records, ensuring that "Webinar Attendee" isn't just a tag, but a rich data profile.

HubSpot

ON24

Contacts
Custom Objects (Enterprise)
Timeline Events
Custom Properties (e.g., "Engagement Score")
Custom Properties (e.g., "Poll Answer")
Custom Properties (e.g., "User Questions")
Marketing Events

Registrants / Attendees
Webinars / Events
Webinar Activity (Attended, Duration)
Engagement Score (0-10)
Poll Responses
Q&A Submissions
ON24 Webcast Elite Events

Contacts Registrants / Attendees
Custom Objects (Enterprise) Webinars / Events
Timeline Events Webinar Activity (Attended, Duration)
Custom Properties (e.g., "Engagement Score") Engagement Score (0-10)
Custom Properties (e.g., "Poll Answer") Poll Responses
Custom Properties (e.g., "User Questions") Q&A Submissions
Marketing Events ON24 Webcast Elite Events

Transparent, Project-Based Pricing

No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.

A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.

Why Integrate IQ?

Our four pillars for delivering successful outcomes on complex projects.

Mastery of Complexity

We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.

Pragmatic Innovation

Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.

De-Risking the Process

Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.

The Expert You Call

We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'

Schedule a Consultation

Check Out Our Case Studies

How Integrate IQ Helped an Elder Care Nonprofit Unify Operations with a Salesforce Route4Me Integration

How Integrate IQ Helped a 60-Year Staffing Leader Unify Operations with a HubSpot – Avionté Integration

How a 95-Year Financial Institution Accelerated Loan Processing with Integrate IQ

How a Lawn & Tree Care Leader Unified Systems and Scaled Smarter with Integrate IQ

How a Northwest Construction Supplier Unified Sales Data with Integrate IQ

How a Premium Dog Care Brand Unleashed Growth with Integrate IQ

How a Leading Lawn Care Company Streamlined Operations and Grew Smarter with Integrate IQ

Trusted by Leaders, Proven by Results

Trusted by High-Growth Companies

See why leaders at scaling companies partner with Integrate IQ's experts.

I've been working with Integrate IQ for over 2 years now. We've had several outside systems that we wanted integrated with our HubSpot instance. From project planning and scoping, through build, and after deployment support, the team at Integrate IQ has been exemplary to work with. They've delivered on all commitments, helped established reasonable time frames for deliverables, and kept lines of communication open.

Marohn, M

We've partnered with Integrate IQ for over five years to develop integrations between our complex and not-so-widely-known ERP. They understand HubSpot's strengths, weaknesses and limitations, and are able to easily adapt to our evolving needs. They had an ownership change a few years ago, but that did not impact their expertise/service. We really appreciate our relationship with IIQ and recommend them to anyone looking to embed HubSpot deeper into their organization's systems.

Craychee, A

Integrate IQ has been great to work with! As someone who can be intimidated when things get too technical, they made the process of outlining our integration very approachable and understandable. They're great to work with and built the integration that we asked for, and then continued to work with us to fine-tune the tool over time as we figured out exactly what we needed.

Lauren Little

Integrate has been fantastic to work with. They helped us implement our CRM, design a framework for our pipeline that works perfectly and they built out an integration between HubSpot and Netsuite which allows our data to flow seamlessly. They've been an invaluable partner in our growth.

Whipple, M

We worked with Integrate IQ on a complex integration and now we have a fantastic solution that makes HubSpot work even better!

Ben Donahower

Schedule Your Integration Discovery Call

HubSpot Is the Platform. We Make It Perform

Why Businesses Trust Integrate IQ for a Smarter HubSpot Experience

Frequently Asked Questions

ON24 calculates a score (0-10) based on a user's activity (duration, polls, questions, clicks). We sync this number directly to a HubSpot custom property, allowing you to use it in Lead Scoring models to surface high-intent prospects.

Yes. This is the recommended workflow. We configure a HubSpot form that triggers a webhook or uses the integration to send the registrant data to ON24, keeping your design and branding consistent on HubSpot landing pages.

Yes, if you are on HubSpot Enterprise. We can map ON24 events to HubSpot Custom Objects, allowing for a cleaner data structure where one Contact can be associated with many "Webinar Attendance" records without cluttering the property list.

Absolutely. Since we sync poll responses to contact properties or timeline events, you can build Active Lists in HubSpot (e.g., "Contacts who answered 'Immediate Need' in the Q3 Webinar") for targeted follow-up.

Stop Ignoring Your Best Leads

Don't let your webinar data die in a spreadsheet. Schedule a free discovery call, and we'll show you how to connect ON24 and HubSpot to turn audience engagement into immediate revenue.